Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
автор: David N•
Great course - If you currently have spend 2+ years in any leadership position, many of these concepts will be repeats, however, there were a great amount of knowledge tidbits. The teachers were great and for the most part, the presentations were enjoyable.
автор: Adishree M•
Absolutely eye-opening! This course offered me a clear-cut view into branding in today's age! It was comprehensive of everything one can possibly know to start or run a brand right away. Special thanks to Professor Kahn, Professor Fader and Professor Raju!
автор: Elena B•
Splendid, top notch and well designed course! I have learnt so much important information which will be very useful in my future job. All 3 professors are fantastic, I loved the way they communicate information. Thank you, that was such a great experience!
автор: kinka m•
The course content was very relevant and helpful to understand a whole new topic ,in a short time span, I got to understand several important aspects of marketing. I would definitely suggest this course to other who has interest to learn about this topic.
автор: Hana A E•
Great course to start your career ahead! Gave me a LOT of insight into how marketing works and expanded as well as extended my understanding of all related topics while taking other course. If you are looking to start your marketing career, start here !
автор: Raghav B•
I really loved the course. Truly amazing course for me as a beginner, learnt some very different topics under makreting that I didn't know came under marketing and enjoyed it. I really had fun learning about customer psychology behind different things.
автор: Luis A B•
Great introductory to the world of marketing, I felt in love with marketing thanks to the professors, I used to think marketing was just advertising but is much more as it is centered in the core of the business you want to develop, highly recommended.
автор: Luciana B M•
Excelente curso, superou minhas expectativas! Os professores são muito experientes, vindos daquele que é considerado um dos melhores departamento de marketing do mundo! Todo aquele que tem seu próprio negócio (ou pensa em ter!) deveria fazer o curso.
автор: Noor A•
Excellent Course! There are so many new things like Customer Centircity, Pricing in a Brand, Brand Positioning, Price Elasticity. It is a really challenging course that will stretch your thinking, at least if you attempt in under 2 weeks, like I did
автор: Vatsal S•
Really impressed with the conceptual clarity and the overall pedagogy of this course. This is a perfect prerequisite course before one starts off his MBA. Thank you faculty of Wharton for this quality learning experience.
New Delhi, India
автор: Katy S•
This course was very helpful at explaining what the different approaches a business can take. The professors were also very efficient and made it so the course easy to follow. I am now trying to take this knowledge and apply it to my small business.
автор: Sarah B•
Really a great introductory course. There is a high level of professionalism and I find the speakers to be very credible. I'm very eager to take more Marketing courses from Wharton especially on topics such as B2B marketing and industrial marketing.
автор: Angela G•
I found the information given in this course easy to understand and apply. Some of the course material could be updated, but the general principals are there and still relevant today. I look forward to taking additional courses by these professors.
автор: Devesh R•
It is very good for beginners to gain insights about marketing. It really helps in understanding the tactics that one needs to incur to climb up the corporate ladder in marketing. Great work by all the three professors. Appreciate it! Thanks a lot!
автор: Michael J•
class was very intuitive, and the course instructors were very clear and thorough in there explanations. The clourse was set and a good pace, with great information to take notes on. Also, the bulletin was a great place to go back and find help.
автор: Aaditya K Y•
Everyone should do this course even if you don't want to be in business. By taking this course you will not only gain marketing skills but also become better as a customer. You will be able to see what techniques businesses are using around you.
автор: Dennis L•
I must say this course has broadened my scope of thinking and approach to marketing. Marketing is evolving and hence you need to aquire new ideas to meet the high demands of recruiters and expand yourself. I'm grateful to have this at this time.
автор: Arnold F•
Recommend this course to individuals attempting to gain a better conceptual understanding of Business. I really enjoyed the lectures and content taught throughout the weeks which provided a unique insight into the different aspects of business.
автор: Supriya K•
Loved it ... almost through with the course and have found it to be a trove of key concepts and theories. In particular, each of the professors in this course were top notch and a treat to learn from. Thank you Coursera for making this possible.
автор: George d A S•
Curso incrível, obtive novos conhecimento em Marketing e com certeza estes novos conhecimentos me ajudarão na minha carreira profissional, agradeço muito ao Coursera a oportunidade de estudar estes conteúdos em uma universidade tão conceituada.
автор: Carlos Z R•
It is an excellent course! The instructors prepared with the high quality that distinguishes the University of Pennsylvania. Enriched with many readings, recommendations and videos. A lot of experience available to everyone. Highly recommended.
автор: Diane Z•
I loved this course! All the instructors had very interesting and well-executed presentations that I really loved watching. Even as a high school student, the course felt straightforward and easy to understand. I would definitely recommend it!
автор: keshav k p•
it's a great course to know how the market structure works. as being from engineering background it was quiet interesting to learn about different marketing strategy. and I'd just like to thank to all the professors for their amazing insights.
автор: Laura D•
Concise course covering core topics, with a good mix of fun applied psychology and drier business theory. All three professors are clear, engaging, and watchable. Excellent course and I look forward to taking part in Wharton's other offerings!
автор: Sahar B R•
Thank you Coursera for this big opportunity. The course helped me in my first steps in Marketing, especially understanding the fundamentals and the theory behind, and now I am advancing more confidently asthe Marketing Manager of my startup.