Jun 09, 2017
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
Dec 03, 2015
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
автор: Henry A•
Feb 22, 2016
This is a great introductory course to the different aspects of marketing from some of the worlds best professors. I would highly recommend taking it if you are look to learn about the different aspects of the craft. The material was engaging and fun. I am very happy that I pursued it.
автор: Ibrahim K•
Oct 15, 2019
This course was exceptional insightful and gave me real world references to lean on. It has also elevated my perception of coursera and Wharton. I will most definitely take more courses on Coursera and might even continue my education more formally via Wharton's other online programs.
автор: PRIYANKA L•
Feb 26, 2016
An excellent introductory course in Marketing. Very comprehensive and relevant for those who seek to know the initial framework of Marketing & Branding. Reference to real companies & the underlying strategies makes the course relevant as real-time applications of theoretical concepts.
автор: Emir I•
Jan 04, 2016
My background is in computer science, and I had very little knowledge about marketing/markets/customers and relation between those and more. Now I know something, still have so much to learn, but this is an awesome start. All professors are excellent, and insightful in their own way.
автор: erfan a•
Nov 05, 2018
It is a very useful and practical course and I can use of it's insights and knowledge in my job and our future business.
and if we can have more engagement and give you more ideas (like the packaging idea) as some tournaments, it can be better and more useful for you and us
автор: Jofran P D•
Apr 15, 2018
This is my first time taking a Marketing course and I really enjoyed it. The way the professors talk in their videos is very clear and really makes you stay engaged with the topic. Plenty of examples are given too. Make sure to take plenty of notes since videos are dense in content!
автор: Sugeily R L•
Feb 22, 2020
I have learned so much. Looking to change in career and starting my second Master's, but in Marketing Analytics and Insights, it has given me a better understanding and the importance of marketing in an organization, start-up, and non-profits. I would love anyone to try the course.
автор: Alfonsus U•
May 14, 2017
Very insightful and example-based to avoid ambiguity. I do recommend it. I do recommend trying to connect the material to real-world cases often (for students). Your mentors, I think, have done a great job at doing so but it does take involvement, as is other business subjects.
автор: Tushar G•
Apr 22, 2018
Very engaging and interesting course. The instructors keep the energy maintained and deliver the content in very easy to understand language with appropriate real life examples. This course has increased my interest in studying more business and management courses on Coursera.
автор: Keerthi S•
Mar 21, 2017
It was a wonderful experience, being taught by such experienced and extremely knowledgeable faculty. This is definitely a value addition to my personality and learning. Very clear video, content and language. Thoroughly enjoyed learning! Thank you so much for the opportunity!
автор: Shaunak V•
Dec 15, 2019
Good and very easy to understand course. Lots of relevant references and case studies used in the video content. Would definitely recommend to everyone from the Digital Advertising industry to complete this course by University of Pennsylvania and offered through Coursera.
автор: Deepakrajan T•
Aug 30, 2018
A high level introduction to what you need to have in place in order to start and run a business of your own! I am sure that I would be able to use the knowledge obtained to make key improvements to my family business!! Thank you Penn and Coursera for making this possible.
автор: Ana C L G d S•
Sep 08, 2018
It's amazing! I started this course thinking that would be something simple but the teachers are awesome. So many knowladge that i'm learning right now. its helping me a lot in my business life and i am also practicing my english. Coursera gave me a chance to win in life!
автор: Monique B•
May 19, 2019
Wow. I learned a tons and am working on applying them to the business I'm building. There are some questions I have and will get answers to later. before starting week 2 I have to read some more materials. I even signed up at Google Scholar Pages for notifications.
Jan 14, 2020
This course gave me a very clear view on overall marketing as well as some thoughts on psychological analysis. I adore professor Kahn in the way her spoke! It would be much appreciated if some explanations or hints could given for the incorrect answers in the quiz.
автор: Jaume L•
Feb 08, 2016
I learned many things. Hopefully I can keep most of them in my mind. Teachers explain very well all the content. I didn't understand some vocabulary because I'm not a native English speaker, but definitely I can recommend the course to anyone. Thank you very much!!
автор: Shubham S•
Jul 16, 2019
It was an amazing experience to learn so many new things. I am really thankful to all the Professors the way they explained the concepts and all thing were extremely good. Thank you coursera for this course i'm really gratefu, and will enroll in other courses too.
автор: Daniel A•
Feb 19, 2016
This was my first Coursera course and my first MOOC. I enjoyed it a lot and thought the three teachers did a wonderful job presenting and explaining the topics. Hopefully I can make it through the Financial Accounting course w/ as much enthusiasm as this course =P
Feb 08, 2016
The instructors are really good. I was addicted to the lessons, the amazing insight into marketing concepts and the varied examples they used in the lectures. This is my first course on coursera and the experience has motivated me to continue the learning process.
автор: kapil t•
Jul 13, 2019
I have learnt a lot of new concepts which will help me view marketing in a different way. The instructors taught all the concepts with illustrations which we can easily understand so a big thank you. I hope this certification will help me in getting my dream job
автор: Ahmed E•
Aug 17, 2017
It is a great course illusrated by a great professors who a have the knowledge and experience that made every phrase they are saying is an addition for me . It was too interesting too have this course which is affected me positively and increased me knowledge .
автор: Tendi K•
Feb 11, 2016
I am thrilled to have completed this course. Marketing is very important to the success of every business. Interestingly, I was taken aback when I met this new concept called customer-centric marketing; never heard of it until now. Great content. Great course.
автор: kajol n•
Dec 21, 2019
This course was very helpful to me. I am a Marketing student and It helped me gain knowledge through real-world examples and the professors were very descriptive. The overall course was very interesting and engaging.
I thank all the professors for this course.
автор: Vatsalya A•
Feb 05, 2019
It provided me with a brief yet holistic view of all the basic tenets of Marketing. I am extremely thankful to the course instructors, the Wharton School of Business and the Coursera Team for providing me with an opportunity to learn and enhance my knowledge.
автор: David N•
Aug 20, 2018
Great course - If you currently have spend 2+ years in any leadership position, many of these concepts will be repeats, however, there were a great amount of knowledge tidbits. The teachers were great and for the most part, the presentations were enjoyable.