Jun 09, 2017
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
Dec 11, 2015
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
автор: Anshul V•
Sep 26, 2018
This course has opened up a new way of thinking for me. I now view every business with a different mindset and try to categorise it in my head, look at future options and how to best improve the business. The professors were really knowledgeable, and complemented the coursework with a number of real world examples, which in my opinion is extremely important in a marketing course. I am sure i will be referring to this material and the books again in my life when i am using these techniques.
автор: Anna G•
Jan 29, 2016
I enjoyed studying this course. The professors give a lot of interesting information about marketing and how it is applied to the real conditions of nowadays business. The information is clear, well-organized and contains a lot of examples of big brands everyone knows very well. Besides, the professors are nice people themselves and it is a big pleasure to watch the learning videos with them.
If you are interested in the basics of marketing, I advice you to enroll in this course for sure!
автор: Daniel M C•
Apr 30, 2019
This is an excellent introduction for the non-specialist. I believe you could become a specialist if you keep studying this program. Having 3 different professors with different personalities and lecturing styles kept the material interesting and lively, and also provided a variety of different voices for those of us who are not native speakers of English. I used this MOOC with my university ESL students in Thailand, so that linguistic input was definitely a factor. And they got it.
автор: Gursharan B•
Jan 28, 2016
Even for someone like me, who knows next to nothing about business, it was very easy to follow along. But at the same time I felt like it gave me a firm foundation. I liked that they had different professors each week, so we could really see the various perspectives on the subject. I'd recommend that after finishing this course students should read either a couple of mainstream marketing books or maybe just one good textbook to gain breadth of understanding.
автор: Joanna B•
Aug 07, 2016
Well-structured, thoroughly-prepared and very well-presented course. It provides a solid overview of the basics, and at the same time guides the learners through a spectrum of the most recent marketing theories and trends. I personally enjoyed the branding classes most, which are packed with theory, but are presented in an extremely accessible manner, as well as the customer-centricity segment, full of practical use cases. A commendable course, thank you!
автор: Florian, C C•
Jun 30, 2019
It was very pleasant to learn about this very new topic for me (with a very engineer background working on Oil platform). I trully enjoyed the energy of each professor and I was constantly looking forward the next lesson. They managed to make this courses very friendly and act as each class was in 101.
Thank you very much dear Professors.
автор: Han Z•
Jun 30, 2019
Really perfect course providing a very first overview of Marketing. As an employee working in Luxury retail domain, this helps me build a basic marketing/business vision. Many thanks to all 3 professors and looking forward to another challenge ! Thank you
автор: David A A•
Feb 23, 2019
Informative Course, updated concepts and teachings. The programme was more grilling than i thought but its worth it.
автор: David P•
Jun 25, 2019
Great course! Tons of in depth knowledge and interesting case studies.
автор: Jaime M•
Jun 24, 2019
High-quality course from a top university offered by top professors.
автор: Anand m•
Jun 26, 2019
i m feeling glad that warthon offers us a world class knowleadge .
автор: Suganya M•
Dec 14, 2018
very useful , i learned lot of new thinks in market, prodcut .
автор: vikram k•
Jul 06, 2019
Very informative.It opened a completely career option for me
автор: Alison Z•
Jul 02, 2019
Great intro course to morden marketing concept and mindset.
автор: Osako O M•
Jul 02, 2019
Every topic was well delivered. Thank you all
автор: Shery R R•
Jun 22, 2019
perfect and great professors
Jun 22, 2019
автор: Alameen R•
Jul 08, 2019
I loved it.
автор: Rimma T•
Jun 29, 2019
Jul 09, 2019
автор: Case C•
Jul 07, 2019
I thought the course was excellent. Some of the reviews complained about the professors... they were all easy to understand. Another complaint I saw was about questions. They were complaining info was introduced after questions, this did not happen in quizzes just in lectures much like when a professor might ask if anyone knows an answer before introducing the idea.
автор: Tanmay S•
Jun 21, 2019
It was great. It will give me a kick-start in my business management career.
автор: Shivam M•
Jun 30, 2019
Good course. Recommended for learning the basics in marketing.
автор: MEHUL J•
Mar 27, 2020
It was a good refresher, but I expected more.
More number of assignments and challenging exercises.
Professor Raju was amazing and the case studies he analyzed were quite relevant and insightful.
Professor Kahn was good as well, but it was more of theory and less of real-life examples. Also, less eye contact with the course-taker and more on the prompts was a major distraction for me.
Professor Fader, again theory, theory and theory, and less of examples. Could have been much more interesting.
автор: Mario F•
Jul 06, 2016
Slides used during the course were quite boring (too much text), not captivating and were not handed over to the students. That made preparing for the final exam extremely tricky.
The content was basic but good enough for people with no prior marketing knowledge.
Although teachers are skilled and extremely clear in introducing the concepts, the depth of the content did not convince me. I expected a more “solid” introduction.