It's a very interesting course, I learned a lot about marketing and now I have a much more broader concept in how to reach the client in terms of new technologies like social media. It's very interesting and I would recommend it to anyone that has no skills in marketing to take it. I would definetely go for the specialization.

It appears that it's been 6 years since the course has been uploaded, so I think it would be nice for some of the content to be updated, especially since some of the things they said about certain brands has changed. Overall though, a really informative introductory course. Barbara Kahn is a very clear and concise lecturer.

Great course with a lot of relevant information. The material was a fantastic addition to any basic marketing course as there was much insight beyond what you would get from the standard marketing textbook. I would improve the course by including more core concepts such as CLV with the appropriate definitions and formulas.

A good course to learn STP(segmentation, targeting and positioning), customer centricity and branding. Concepts are explained in a concised manner. So many real life examples are presented in this course. I highly recommend this course to learn fundamental marketing concepts and advanced concepts like customer-centricity.

I would like to Thank Coursera for bringing up this course and Prof Barbara E. Kahn Did an amazing job in explaining the concepts, This course helped me in various ways and gave me an idea of how to segment market and where to focus.

The concept of Warm Tea that Barbra explained was simply brilliant

Team Wharton Kudos !

Extremely helpful in gaining insights to how a product must be developed and advertised and maintained in the long run. Videos were easy to understand though I had no previous experience in learning any of the topics discussed. Looking forward to learning more about all of the topics and to implement them in the future.

Very usefull course which gives the basics of what marketing is. Well designed material with rich cases from high-end professional lecturers! Thank you very much!

P. S. I highly recommend this course for web-marketers, because without understanding of basics of traditional marketing, you will lose in web–marketing. IMHO

The sequence is appropriate -- where you begin with marketing and continue with topics related to branding and others. The various weeks were taught by different professors, but they made reference to one another and there were connections between them. I enjoyed learning with this approach and recommend this course.

Very good elementary education course by these 3 wonderful professors to those who has no knowledge but interesting in marketing. I work as a Marcom Executive in my current company and this course has helped me with gaining deeper understanding in the market and further my journey in my future campaigns. Excellent!

It is an excellent course with lots of practical information. I loved the course and its contents. Everything was explained with examples and real-life situations. I would recommend this course to all those students who have an interest in marketing. This will give you knowledge of how deep the marketing field is.

It's a good course. The professors not only have a variety of wisdom, but also are very patient. I have learned a lot about band, marketing, positioning from this course. By the way, it help boost the confidence for studying marketing. Thanks the financial aid, I can't get the latest marketing theory without it.

I must admit there is indeed a lot I could learn just from the comfort of my home, thanks to Coursera. The learning and exposure gained from these online classes by some of the leaders in academia, itself is inspiring. I am now confident of gaining immense understanding of marketing from completing this course.

This was a great recap of some materials and great introduction to new materials I wasn't familiar with. I really enjoyed the lectures from all three professors and thought the production value of their videos and teaching materials excellent. Really looking forward to putting some of the new knowledge to use.

the logic of the course especially in week 1 is so clear and help me figure out the connections/ differences between the marketing concepts I knew ( which could be confusing). A very good course for start-ups and also for marketers to review the basic and fundamental knowledges to support us for future work.

Systematic and informative sessions by all of the three professors. The examples and graphs helped catch the insights and crux of the topics in a better way. Being an engineer, diving into the marketing world just got easier with this course. All thanks to the professors and Coursera for this platform.

In summary a must have course for some one seeking to develop a new business or trying to expand the business.The course will help you develop the eye for details of generally ignored but critical components which play a significant role in defining your business.It was an amazing learning experience.

As a student who has no knowledge about marketing or business, this is a very good start to get a glimpse of the business world. There are new concepts and ideas to help you understand the stories behind brands and customers, to undertand why they do this and that. Good start for beginner. Thanks.

Excellent course. I would make the material a little less academic to due the "no prior business experience" required parameter. Many people from high school, or lower level education may want to take this course, but may find the course exceedingly difficult due to the complexity of some studies.

Great intro to Marketing concepts. This class does a nice job of concisely presenting the basics of Marketing, using real-world examples and connecting the ideas to practical applications. As a non-business major with very minimal experience, I found this to be hugely informative and accessible.

This was my first course on Marketing. It was great experience, learning new concepts of real world marketing. Moreover, the course was very well explained by faculties. I will recommend such courses to my friends too who are looking to find their career in Marketing. Lastly,Thank you coursera.

Extremely well done with relevant concepts and excellent professors. I suspect some of the statistics have changed since the development of this course due to the explosion of ecommerce, however the overall review of marketing was exceptional. Thank you for the opportunity to take your course!

Many thanks for Coursera, I learned the fundamental knowledge and principles of marketing, including marketing strategy, branding, pricing, etc.. They are absolutely helpful for my future leaning and working.

It's really awesome meeting the world-leading faculties in Wharton Business School.

Es indescriptible como estos profesores tienen el manejo y la capacidad de enseñar de una manera que trasmiten la información de una forma en la que los estudiantes que tienen acceso a este curso puedan entender, enfocarse y absorber todo el conocimiento que estos nos brindan. Es excelente.

This was my first online certificate course and it has been a very good learning experience! The professors keep the lectures interesting by supplementing them with real life examples and in-lecture quizzes.

A definite recommendation for anyone who is interested in the field of marketing!

Really Classes! I was learn the Marketing from 0 to the well known, thanks for the Professor's the knowledge, and I will try to learn more about the Marketing, and I also hope more classes in coursera will be present in the website, which can hlep us to improve our skills , thank you!