Jun 09, 2017
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
Dec 03, 2015
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
автор: Fatema S•
Jul 10, 2016
This course was very insightful and provided lots of examples that related to real-life business situations. My understanding of marketing principles has grown exponentially!
автор: Jio P D•
Jun 09, 2016
Content is excellent, teaching material is very interesting, and the 3 professors are real experts. Recommended for all those interested in a solid introduction to Marketing.
автор: Andy L•
Jul 12, 2017
As a a beginner, I found the content and materials from this course is really clear and straightforward. I would like to recommend it to who is also interested on Marketing.
автор: Russell C•
Sep 15, 2016
I found the course content relevant, informative and overall the course was done very well. The information was of a high caliber and one could tell that the professors wer
автор: David F•
Dec 27, 2015
Excellent class. Well thought out, informative theoretical and practical lessons bring the concept of Marketing to life for me. I highly recommend people take this class.
автор: william c b•
Jun 15, 2019
Exceptional content broken down into simpler terms that are fairly easy to get with somebody who has business experience. A+ for sure. Thanks Coursera for the oppourtunity
автор: Marion P•
Feb 17, 2016
A true beginners' class, which is great. Professors are knowledgeable and keep you engaged. Content is clear, quizzes improved learning. Great course, highly recommend it.
автор: Akshay S•
Feb 19, 2018
I love that the course was more than, just an INTRODUCTION. It inspired me to dig a little deeper, beyond the course material. More than definitely worth the time spent.
автор: IVAN L•
Dec 20, 2015
This is the Course that everyone interested in doing business should take irrespective of your background. I feel am ready to apply all that I have learnt in this Course
автор: Hassan A•
Jul 25, 2016
Personally it was a very interesting course with a lot to learn about marketing and one step to widen my understanding and knowledge about how business is being handled
автор: Xavier N•
Jan 12, 2018
A very good introduction! It presents a number of interesting concepts that you can later delve into. Branding and Customer Centricity were really interesting to me.
автор: Chirag B C•
Jul 19, 2017
This course increased the passion towards the subject. Detailed explanation and taking examples in each and every scenario made me understood the concepts very easily.
Jan 03, 2016
Great lecturers and decent use of technology to give the lectures a more contemporary delivery style than other online courses I've seen. Very interesting content too.
автор: Gautam A K•
Feb 04, 2020
Introduction to Marketing is a good course to get some insight on Marketing and to gain basic knowledge on branding, customer centricity, and go-to-market strategies.
автор: Daniel M•
Jan 05, 2018
Excellent course! The team provided relevant practical concepts on a full range of marketing concepts from pricing to maximizing lifetime customer value. Well done.
автор: Julia I R B•
Aug 31, 2016
Muy interesante, se me hizo pesado en cuanto a la cantidad de lecturas y la duración de videos, pero estaba tan interesada en ellos que de pronto se habían terminado.
автор: Bita S•
Jun 20, 2016
Great Course! Great Instructors!! Really thrilled that Wharton has created this program. Hope there will be more courses that cover each Business topic in more depth.
автор: Zainutdinova E•
Oct 04, 2019
Thank you for the course! It was really interesting to listen to the basic concepts of marketing. Special thanks to the comparison of the offline and online markets.
автор: Jiangyun Z•
Feb 20, 2016
It is really great course. A lot of new items for me to learn as a beginner. Enjoyed it a lot. Still working on it. It will be my first completed course on Coursera.
автор: Stanslaus J K•
Dec 31, 2018
Its a very enjoyable coarse with full of lectures(videos/transcripts), easy to understand, flexibility, well organized... covers what i expected in marketing field.
автор: Patrick P•
Feb 07, 2018
This course is a great overview on the various approaches to marketing as well as what is considered the next evolution of the marketing industry (Customer-centric)
автор: Ryan W•
Nov 24, 2017
Excellent and practically applicable introduction to Marketing. A real eye-opener in terms of appreciating the importance of Marketing within Business Development.
автор: Effah K K•
Nov 12, 2017
This course has really been enlightening, bridled with lots of good information. The Professors were just spot on in their delivery. Thanks Coursera, thanks Wharton
автор: Mernel B•
Oct 31, 2017
The course is very helpful. My point of view in marketing and sales changed. Can't wait to apply what I have learned from this course to my job and future business.
автор: Elisabeth M P•
Mar 08, 2017
I've found this course really interesting and clear, also for a newbie in this area. I've learned really useful notions, and I would surely recommend it. Thank you!