Dec 03, 2015
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
Jun 09, 2017
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
автор: Leonor E d P•
Feb 21, 2016
Includes the basic concepts of marketing but also the right amount of depth to learn way more than basics. Very didactic and gives tons of examples to understand more. A course that's very well structured and great professors!
автор: Agnes K•
Aug 08, 2016
It's a good course and easy to understand especially for the beginner like me who don't have any background about businesses. Thank you so much University of Pennsylvania and Coursera for make this course happen in Indonesia.
автор: Amina B•
Jun 21, 2016
I found this course very easy to follow, and with no prior knowledge of marketing I thought it was quite easy to understand all the concepts explained in this course. I would definitely recommend it to beginners like myself.
автор: Banu D K•
Nov 23, 2019
I am so glad that Wharton offers such an opportunity worldwide. This course strengthened my marketing skills by giving me a different perspective. This will be very helpful developing my research thesis. Thank you, Coursera!
автор: Harsheel S•
Jul 10, 2018
This is a fantastic course and covers a lot of material from ground up - you do not need any background to understand the concepts thought. The videos are self-sufficient to understand the concepts. Clear, lucid explanation.
автор: Ankur R•
Nov 23, 2019
Great introduction to Marketing and well explanation of the concepts. The professors have taught using very modern day examples which was very interesting. Hoping to learn more from the coming courses in the specialisation.
автор: Jonathan H•
May 31, 2018
Es un excelente curso de introducción, desde temas como las 4 P's de Marketing hasta Branding, recomendado para las personas que desean aprender con casos reales, sin lugar a duda tomaría otro curso de esta especialización.
автор: Mindy C•
Nov 01, 2016
Very informative. I came from an academic and nonprofit background into consulting and needed to learn some business acumen. I was able to incorporate what I learn, and use it to synthesize my work environment, immediately.
автор: Guilherme C•
Apr 25, 2018
This is an excellent course for those who want to learn about the principles of marketing. It was very useful for me, as I now have a deeper vision of the comercial activities I'm involved with. I recommend it very much.
Mar 22, 2017
Really good materials shared by the lectures. Precisely what we need to understand the essentials of Marketing, and yet it is very broad. Now I found Marketing as a subject that is challenging yet fun to experiment with.
автор: Gabriel E M V•
Dec 13, 2016
This is a recommendable course most especially to those young professionals who would like to start learning more on how the marketing world works. Kudos to the team who took an effort to deliver this course. More power!
автор: Kshitij K•
Apr 29, 2019
Very useful, as a professional I found this to be full of relevant concepts, practically implementable and full of relatable examples. I'd recommend this to anyone who's trying to build professional marketing skill set.
автор: Satyukov S R•
Oct 17, 2018
Я сам не верю, что потратил месяц на этот курс! Это стоило моих сил! Профессора великолепные, теперь я точно уверен, что разбираюсь в этой теме! Спасибо курсере за предоставленную возможность! Я Счастлив!
автор: Abhishek A•
Apr 07, 2016
Very interactive and engrossing form of teaching .Even while sitting at home /office it feels like am in front of the professor in a classroom .Very good course to develop a basic idea about various marketing concepts.
автор: Luis M S•
May 03, 2017
Excellent course!! It's very well -structured. I learned not only the basics of marketing, but also techniques on how to target specific customers as well as how to choose a significant name for a product or business.
автор: Vinod E•
Dec 28, 2015
A crisp concise yet brilliant course on Marketing your brand. It says introduction but it is much more than that. I'm already able to apply the concepts readily to our businesses. Very happy to have taken this course.
автор: TINH N T T•
Mar 12, 2019
I have learnt so much from this course. Every word from three professors is worth thousands thousands time of learning and money. Thank you the university and three professors for the great course. Thank you so much.
автор: Ni N M M•
Jan 27, 2019
This is a great course for beginners. The course materials are structured in a way that's easy to understand for people, like me, who has no idea what marketing is about but is interested to get our foot in the door.
автор: Karan P•
Jan 22, 2019
i would like to thank the teachers of this course as they have explained all the topics and concepts with very good examples, because of which understanding it was easy. Happy to get a very good insight of marketing.
автор: Sheylla T S•
May 15, 2018
Incredibly dense, but easy to understand. The professors have very good communication skills and the content is pretty intensive. Learned more with this course than with the 8 months I spent on a Marketing MBA once.
автор: Mohamed A E•
Nov 08, 2015
I is really awesome for me.
I adore all topics specially Customer Centricity.
I wish if we can get new lectures by the same lecturers of the course.
thanks for prof. Khan, Fader and Bell. and thanks for coursera too.
автор: Philip R•
Jun 18, 2016
Excellent materials, well taught & structured. Soild basis in marketing to ensure familiarity with all major areas. Assessment a bit light relative to teaching, but good to confirm basic understanding and retention.
автор: Isuri H H L•
Jan 23, 2017
From this course I had a good basic knowledge about marketing. Since I am having only an Engineering knowledge, this course enlighten me on marketing also and that would be an added advantage when finding a career.
автор: Vahid A•
Dec 24, 2016
This is one the best marketing courses in Coursera. It was really useful for me. I learned a lot and I hope I could use all these learning in my job!
I recommend this course to anyone who is involved in Marketing.
автор: Abhay N•
Jan 04, 2020
This course is very well curated and perfectly delivers what it promised. The lectures are quite engaging and well-paced. The supplementary material provides good insight into the topics covered in the sessions.