Jun 09, 2017
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
Dec 11, 2015
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
автор: Chirag B C•
Jul 19, 2017
This course increased the passion towards the subject. Detailed explanation and taking examples in each and every scenario made me understood the concepts very easily.
Jan 03, 2016
Great lecturers and decent use of technology to give the lectures a more contemporary delivery style than other online courses I've seen. Very interesting content too.
автор: Gautam A K•
Feb 04, 2020
Introduction to Marketing is a good course to get some insight on Marketing and to gain basic knowledge on branding, customer centricity, and go-to-market strategies.
автор: Daniel M•
Jan 05, 2018
Excellent course! The team provided relevant practical concepts on a full range of marketing concepts from pricing to maximizing lifetime customer value. Well done.
автор: Julia I R B•
Aug 31, 2016
Muy interesante, se me hizo pesado en cuanto a la cantidad de lecturas y la duración de videos, pero estaba tan interesada en ellos que de pronto se habían terminado.
автор: Bita S•
Jun 20, 2016
Great Course! Great Instructors!! Really thrilled that Wharton has created this program. Hope there will be more courses that cover each Business topic in more depth.
автор: KALP S•
Mar 20, 2020
The course is really informative and the Professors are very easy to understand. The course is well structured and has a smooth flow. I really appreciate the course.
автор: Andy H•
Mar 13, 2020
Great course full of useful data and interesting case studies that teach the effectiveness of clever and creative strategies that create successful business results.
автор: Zainutdinova E•
Oct 04, 2019
Thank you for the course! It was really interesting to listen to the basic concepts of marketing. Special thanks to the comparison of the offline and online markets.
автор: Jiangyun Z•
Feb 20, 2016
It is really great course. A lot of new items for me to learn as a beginner. Enjoyed it a lot. Still working on it. It will be my first completed course on Coursera.
автор: Stanslaus J K•
Dec 31, 2018
Its a very enjoyable coarse with full of lectures(videos/transcripts), easy to understand, flexibility, well organized... covers what i expected in marketing field.
автор: Patrick P•
Feb 07, 2018
This course is a great overview on the various approaches to marketing as well as what is considered the next evolution of the marketing industry (Customer-centric)
автор: Ryan W•
Nov 24, 2017
Excellent and practically applicable introduction to Marketing. A real eye-opener in terms of appreciating the importance of Marketing within Business Development.
автор: Effah K K•
Nov 12, 2017
This course has really been enlightening, bridled with lots of good information. The Professors were just spot on in their delivery. Thanks Coursera, thanks Wharton
автор: Mernel B•
Oct 31, 2017
The course is very helpful. My point of view in marketing and sales changed. Can't wait to apply what I have learned from this course to my job and future business.
автор: Elisabeth M P•
Mar 08, 2017
I've found this course really interesting and clear, also for a newbie in this area. I've learned really useful notions, and I would surely recommend it. Thank you!
автор: Vivian X•
Apr 02, 2016
The course is sooo cool. I have learned something about marketing, especially customer centric manner. It's a terrific course to build our basic view to marketing.
автор: Hasari T A•
Mar 01, 2016
A full approach to one of the most relevant subjects in Business Development taught by one of the most relevant researchers in the industry, professor Peter Fader.
автор: Rahuldeb D•
Jan 14, 2019
It's really a nice course for some one who does not have management back ground. The instructors have explained the concepts very clearly with examples and cases.
автор: Bhagyesh a•
Apr 06, 2018
an exceptional way to impart knowledge and basics to learners. really enjoyed my course. looking forward to completing more from my specialization. thanks alot !!
Jul 10, 2019
honessly loved it, you can listen to it on your phone like a podcast and whip through the whole thing in a week if you wanna. bout to go through a second time :)
автор: Kaustabh C•
Sep 03, 2019
The course was very good. Being a introduction course where the topics were given a brief about, it does manage to increase ones's interest in it to learn more.
автор: Luciano P G•
Nov 06, 2018
Very good course, with a overall view of the main marketing principles, furthermore. the lectures are very didactic and organized, making it easy to understand.
автор: Fridgeir S E•
Aug 18, 2018
I really enjoyed these video session and reading material.
i would liked to have links to the videos in the text unter the video and get copy of the slides used.
автор: Amy T Z•
Feb 06, 2020
Working as a graphic designer for 20 years and partnering with marketing teams, I found that this course gave me greater insight into what goes into marketing.