This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
автор: IVAN L•
This is the Course that everyone interested in doing business should take irrespective of your background. I feel am ready to apply all that I have learnt in this Course
автор: Kunal K•
Coursera is one of the top most brand who provide online course and that certification of course which is done by Coursera is to much valuable when you sit in the MNCs
автор: Yuqi L•
I love this class! It is very insightful and helps me better understand marketing. It would be more convenient if the slides of the class are available on the Internet.
автор: Olga S•
Working in marketing industry letting me get down to the basics and theories which would be useful for sure for me at work. Highly recommend for any marketing employee.
автор: Hassan S A•
Personally it was a very interesting course with a lot to learn about marketing and one step to widen my understanding and knowledge about how business is being handled
автор: Frank L•
A very well balanced introduction to many relevant theoretical and practical concepts. Full of examples and transferable knowledge that can be used in ones daily work.
автор: Kasuntha M•
Great course to get some detailed overview regarding marketing and basics of it. Thanks for all three lecturers for the immense support provided throughout the course.
автор: Anand S•
This course helped to think, correct my perspectives and rethink the approaches towards understanding the markets : theoretically by case-studies and uniques examples.
автор: Aniruddh K•
Really a good course for beginners who are looking for marketing career prospects/MBA. Covers basics and somewhat introduction to what to expect from a marketing role.
автор: Xavier N•
A very good introduction! It presents a number of interesting concepts that you can later delve into. Branding and Customer Centricity were really interesting to me.
автор: Chirag B C•
This course increased the passion towards the subject. Detailed explanation and taking examples in each and every scenario made me understood the concepts very easily.
Great lecturers and decent use of technology to give the lectures a more contemporary delivery style than other online courses I've seen. Very interesting content too.
автор: Gautam A K•
Introduction to Marketing is a good course to get some insight on Marketing and to gain basic knowledge on branding, customer centricity, and go-to-market strategies.
автор: Daniel M•
Excellent course! The team provided relevant practical concepts on a full range of marketing concepts from pricing to maximizing lifetime customer value. Well done.
автор: Julia I R B•
Muy interesante, se me hizo pesado en cuanto a la cantidad de lecturas y la duración de videos, pero estaba tan interesada en ellos que de pronto se habían terminado.
автор: Bita S•
Great Course! Great Instructors!! Really thrilled that Wharton has created this program. Hope there will be more courses that cover each Business topic in more depth.
автор: KALP S•
The course is really informative and the Professors are very easy to understand. The course is well structured and has a smooth flow. I really appreciate the course.
автор: Andy H•
Great course full of useful data and interesting case studies that teach the effectiveness of clever and creative strategies that create successful business results.
автор: Zainutdinova E•
Thank you for the course! It was really interesting to listen to the basic concepts of marketing. Special thanks to the comparison of the offline and online markets.
автор: Jiangyun Z•
It is really great course. A lot of new items for me to learn as a beginner. Enjoyed it a lot. Still working on it. It will be my first completed course on Coursera.
автор: Stanslaus K•
Its a very enjoyable coarse with full of lectures(videos/transcripts), easy to understand, flexibility, well organized... covers what i expected in marketing field.
автор: Patrick P•
This course is a great overview on the various approaches to marketing as well as what is considered the next evolution of the marketing industry (Customer-centric)
автор: Ryan W•
Excellent and practically applicable introduction to Marketing. A real eye-opener in terms of appreciating the importance of Marketing within Business Development.
автор: Effah K K•
This course has really been enlightening, bridled with lots of good information. The Professors were just spot on in their delivery. Thanks Coursera, thanks Wharton
автор: Mernel B•
The course is very helpful. My point of view in marketing and sales changed. Can't wait to apply what I have learned from this course to my job and future business.