What is digital marketing, and why is it important to learn?

Digital marketing is the use of online channels including computers, mobile phones, and other digital platforms to promote and sell products and services. As online overtakes traditional advertising media such as print, radio, and television, it has become absolutely critical to include digital as part of any marketing mix (and budget). In many ways, digital marketing relies on established techniques and time-tested principles of traditional marketing - know your customer, for example - but the advent of digital channels and marketing analytics has also created new ways of selling. For example, inbound marketing, which attracts customers to come to you instead of the other way around, is a paradigm that has only become possible in the digital marketing era. It leverages social media marketing analytics and targeting capabilities, along with content marketing created with search engine optimization (SEO) in mind, to reach customers that are likely to already be interested in your product. Social media has also created the new paradigm of influencer marketing, which uses partnerships with key leaders or “influencers” in specific market niches to get the word out about your product. Like so much else in our increasingly-digital world, digital marketing offers much more precise and data-driven solutions than those possible in the analog era. At the end of the day however, like any topic in advertising, digital marketing is still all about making a connection with your customer - regardless of what channel you’re using. Thus, communication skills, creativity, and the ability to empathize with your audience remain as important to digital marketing success as the mastery of any search algorithm.

What kinds of careers can I pursue with a background in digital marketing?

Like trends in social media, trends in digital marketing evolve very quickly, making this an exciting and ever-changing field. If you like the challenge of figuring out ways to use the hot new social media network or viral media sensation to connect with customers in new and engaging ways, this fast-paced career path will never leave you bored. If you have an all-around expertise in digital marketing trends and the way they can serve broader business goals, marketing research analysts and marketing managers with these skills are in high demand. According to the Bureau of Labor Statistics , marketing manager jobs are expected to grow by 8% between 2018 and 2028 and pay a median wage of $135,900 per year - and, unsurprisingly, “advertising managers who can navigate the digital world should have the best prospects.” Copywriters, photographers, designers, and other “creatives” can also benefit greatly from understanding how digital marketing works. By learning what digital marketing campaigns need and how they are optimized, skilled “content creators” can find virtually unlimited work opportunities from companies eager to harness the power of these channels effectively.

Can I learn about digital marketing through online courses available on Coursera?

Yes, Coursera has a wealth of courses and Specializations to choose from in digital marketing, as well as related courses in business and data science that can further enhance your expertise in this field. These courses offer a flexible schedule and a lower cost than on-campus programs, making them an ideal fit for working marketing professionals who want to bring their skills into the digital era while continuing to work full time or part time at their current job. And, because these are courses from top-ranked schools like Northwestern University and University of Illinois at Urbana-Champaign, you don’t have to choose between getting a high-quality education and learning online.

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Digital Marketing

Курсы по теме Digital Marketing

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Digital Marketing
University of Illinois at Urbana-Champaign
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Студентов: 420k
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Search Engine Optimization (SEO)
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Social Media Marketing
Northwestern University
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The Strategy of Content Marketing
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Оценка: 4.5 из пяти звезд. Рецензии: 1868
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Brand Management: Aligning Business, Brand and Behaviour
London Business School
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Оценка: 4.9 из пяти звезд. Рецензии: 1972
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Digital Advertising Strategy
University of Colorado Boulder
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Digital Media and Marketing Strategies
University of Illinois at Urbana-Champaign
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Оценка: 4.5 из пяти звезд. Рецензии: 1797
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Marketing Digital
Universidade de São Paulo
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Marketing in a Digital World
University of Illinois at Urbana-Champaign
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Основы Digital Маркетинга
National Research University Higher School of Economics
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Intermediate
Viral Marketing and How to Craft Contagious Content
University of Pennsylvania
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Advanced Search Engine Optimization Strategies
University of California, Davis
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Applying Data Analytics in Marketing
University of Illinois at Urbana-Champaign
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Social Media Advertising
University of Colorado Boulder
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Marketing Digital
Universidad Austral
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Introduction to Personal Branding
University of Virginia
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An Introduction to Consumer Neuroscience & Neuromarketing
Copenhagen Business School
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Design and Make Infographics (Project-Centered Course)
Michigan State University
Курс
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Innovating in a Digital World
Institut Mines-Télécom
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Оценка: 4.6 из пяти звезд. Рецензии: 640
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Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
University of Illinois at Urbana-Champaign
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Mixed

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Часто задаваемые вопросы на тему Цифровой маркетинг

Digital marketing is the use of online channels including computers, mobile phones, and other digital platforms to promote and sell products and services. As online overtakes traditional advertising media such as print, radio, and television, it has become absolutely critical to include digital as part of any marketing mix (and budget). In many ways, digital marketing relies on established techniques and time-tested principles of traditional marketing - know your customer, for example - but the advent of digital channels and marketing analytics has also created new ways of selling.
For example, inbound marketing, which attracts customers to come to you instead of the other way around, is a paradigm that has only become possible in the digital marketing era. It leverages social media marketing analytics and targeting capabilities, along with content marketing created with search engine optimization (SEO) in mind, to reach customers that are likely to already be interested in your product. Social media has also created the new paradigm of influencer marketing, which uses partnerships with key leaders or “influencers” in specific market niches to get the word out about your product.
Like so much else in our increasingly-digital world, digital marketing offers much more precise and data-driven solutions than those possible in the analog era. At the end of the day however, like any topic in advertising, digital marketing is still all about making a connection with your customer - regardless of what channel you’re using. Thus, communication skills, creativity, and the ability to empathize with your audience remain as important to digital marketing success as the mastery of any search algorithm.
Like trends in social media, trends in digital marketing evolve very quickly, making this an exciting and ever-changing field. If you like the challenge of figuring out ways to use the hot new social media network or viral media sensation to connect with customers in new and engaging ways, this fast-paced career path will never leave you bored.
If you have an all-around expertise in digital marketing trends and the way they can serve broader business goals, marketing research analysts and marketing managers with these skills are in high demand. According to the Bureau of Labor Statistics, marketing manager jobs are expected to grow by 8% between 2018 and 2028 and pay a median wage of $135,900 per year - and, unsurprisingly, “advertising managers who can navigate the digital world should have the best prospects.”
Copywriters, photographers, designers, and other “creatives” can also benefit greatly from understanding how digital marketing works. By learning what digital marketing campaigns need and how they are optimized, skilled “content creators” can find virtually unlimited work opportunities from companies eager to harness the power of these channels effectively.
Yes, Coursera has a wealth of courses and Specializations to choose from in digital marketing, as well as related courses in business and data science that can further enhance your expertise in this field. These courses offer a flexible schedule and a lower cost than on-campus programs, making them an ideal fit for working marketing professionals who want to bring their skills into the digital era while continuing to work full time or part time at their current job. And, because these are courses from top-ranked schools like Northwestern University and University of Illinois at Urbana-Champaign, you don’t have to choose between getting a high-quality education and learning online.

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Курсы по теме Digital Marketing

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Показано результатов для запроса ''digital marketing': 265

Searches related to digital marketing

digital marketing specialization

digital marketing capstone

free digital marketing

free courses digital marketing

маркетинговая стратегия в digital среде (digital marketing strategy)

integrated marketing communications: advertising, public relations, digital marketing and more

marketing digital

pilares de marketing digital

Навыки, которые вы можете получить здесь: Marketing

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