Специализация Digital Marketing

Начался мар 27

Попробовать бесплатно

Enroll to start your 7-day full access free trial.

Специализация Digital Marketing

Управляйте поведением клиентов онлайн. A five-course overview of the latest digital marketing skills, taught by industry experts.

Об этой специализации

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers as determined by user ratings on class-central.com. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

Автор:

courses
6 courses

Следуйте предложенному порядку или выберите свой.

projects
Проекты

Поможет на практике применить полученные навыки.

certificates
Сертификаты

Отметьте новые навыки в резюме и на LinkedIn.

Обзор проектов

Попробовать бесплатно
Enroll and get full access to every course in the Specialization for 7 days. Cancel any time.
Курсы
Beginner Specialization.
No prior experience required.
  1. 1-Й КУРС

    Marketing in a Digital World

    Текущая сессия: мар 27–май 1.
    Выполнение
    4 недели обучения, занятия по 6-8 часов в неделю.
    Субтитры
    English, Vietnamese, Spanish, Portuguese (Brazilian), Chinese (Simplified)

    О курсе

    This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera and has attracted over 100,000 Learners. According to Class-Central.com , this course is also the highest rated online business course in the world. NC Magazine rated this course as one of The 10 Hottest Online Classes for Professionals in 2015. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu .
  2. 2-Й КУРС

    Цифровая аналитика для специалистов по маркетингу: теория маркетингового анализа

    Текущая сессия: мар 27–май 1.
    Выполнение
    4 weeks of study, 8-10 hours/week
    Субтитры
    English

    О курсе

    Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
  3. 3-Й КУРС

    Цифровая аналитика для специалистов по маркетингу: практика маркетингового анализа

    Текущая сессия: мар 27–май 1.
    Выполнение
    4 weeks of study, 8-10 hours/week
    Субтитры
    English

    О курсе

    This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
  4. 4-Й КУРС

    Каналы цифрового маркетинга: ландшафт

    Текущая сессия: мар 27–май 1.
    Выполнение
    4 weeks of study, 8-10 hours/week
    Субтитры
    English

    О курсе

    Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
  5. 5-Й КУРС

    Digital Marketing Channels: Planning

    Текущая сессия: мар 27–май 1.
    Выполнение
    4 weeks of study, 8-10 hours/week
    Субтитры
    English

    О курсе

    Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
  6. 6-Й КУРС

    Digital Marketing Capstone

    Предстоящая сессия: май 15–июль 3.
    Выполнение
    6 weeks of study, 5-7 hours/week
    Субтитры
    English

    О дипломном проекте

    The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2014, they had sales of US Dollar 9.96 Billion, and e-commerce accounts for about 35-40% of sales. They are the Number 13 retailer in terms on e-commerce sales in the Top 500 list for US and Canada. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization (Marketing in a Digital World, Digital Analytics for Marketing Professionals, and Digital Marketing Channels) and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Авторы

  • Иллинойсский университет в Урбане-Шампейне

    Founded in 1867, the University of Illinois at Urbana-Champaign pioneers innovative research that tackles global problems and expands the human experience.

    The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

  • Vishal Sachdev

    Vishal Sachdev

    Director, Illinois MakerLab
  • Rhiannon Clifton

    Rhiannon Clifton

    Program Director
  • Kevin Hartman

    Kevin Hartman

    Head of Industry at Google
  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

FAQs

More questions? Visit the Learner Help Center.