This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
Этот курс входит в специализацию ''Профессиональная сертификация 'Цифровой маркетинг и электронная коммерция от Google''
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Об этом курсе
Недавно просмотрено: 2 918 384
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 1 из 7 в программе
Начальный уровень
Прибл. 18 часов на выполнение
Английский
Субтитры: Английский
Чему вы научитесь
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Приобретаемые навыки
- Marketing
- Customer loyalty
- E-Commerce
- Marketing Analytics
- Customer Outreach
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 1 из 7 в программе
Начальный уровень
Прибл. 18 часов на выполнение
Английский
Субтитры: Английский
от партнера
Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
Программа курса: что вы изучите
5 ч. на завершение
Introduction to foundations of digital marketing and e-commerce
You’ll find out what’s in store for Course 1 and the whole certificate program. You’ll also learn about the Coursera platform, procedures, and content types, and meet other learners in the program. Then, you’ll learn about digital marketing and e-commerce basics, the tasks that people who work in these fields do, and the transferable skills you might already have. Finally, you’ll get some tips for embarking on careers in this field.
5 ч. на завершение
14 видео ((всего 52 мин.)), 8 материалов для самостоятельного изучения, 2 тестов
5 ч. на завершение
The customer journey and the marketing funnel
You will learn what digital marketing and e-commerce roles and departments do within organizations and how they create value. You’ll also be introduced to marketing concepts, like the customer journey and the marketing funnel, that form the basis for much of what these roles do.
5 ч. на завершение
12 видео ((всего 44 мин.)), 7 материалов для самостоятельного изучения, 5 тестов
5 ч. на завершение
Digital marketing and e-commerce strategy
You will explore the relationship between digital marketing and branding, and how businesses can leverage both to be successful. You’ll investigate the elements of a digital marketing strategy, including goal setting, channel selection, and content planning. Then you’ll learn about commonly used channels and platforms, like search engine optimization (SEO), search engine marketing (SEM), display advertising, social media marketing, and email marketing.
5 ч. на завершение
11 видео ((всего 41 мин.)), 7 материалов для самостоятельного изучения, 6 тестов
4 ч. на завершение
Measure performance success
You will learn the importance of measuring results and common metrics to track. You’ll also examine how digital marketers and e-commerce specialists use data to assess and improve performance and tell stories with data. You’ll end the course by participating in optional content if you’re interested in preparing for a job search.
4 ч. на завершение
9 видео ((всего 28 мин.)), 7 материалов для самостоятельного изучения, 3 тестов
Рецензии
- 5 stars85,70 %
- 4 stars12,04 %
- 3 stars1,50 %
- 2 stars0,21 %
- 1 star0,53 %
Лучшие отзывы о курсе FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE
от партнера JR17 июля 2022 г.
Its really satisfing learning with google because they always try to makes you understand with detailed things examples and at the end they also try to help you to remember everything by recaps.
от партнера DK29 авг. 2022 г.
This Course really good for beginners, through this course you will be able to understand digital terminologies and you will get the idea how different platforms works as per the objectives.
от партнера MU12 авг. 2022 г.
I great course that gives a detailed introdution to digital marketing and e-commerce to newbies without them losing their interest and also gives smooth, easy and detailed learning process.
от партнера TN20 июня 2022 г.
After this course, you know what you will do to start the first step in the marketing journey. They bring not only knowledge but also experience. You may listen many motivation stories of newbie.
Профессиональная сертификация 'Цифровой маркетинг и электронная коммерция от Google': общие сведения
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Что я получу, оформив подписку на сертификацию?
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?
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