This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
Об этом курсе
Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
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Лучшие отзывы о курсе FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE
Very well done course, and very educational. I'm excited to continue learning, and hopefully putting these new concepts into action in the next course.
Exciting start to a long journey! This course was informative and well paced, and I appreciate the consideration for people with 0 experience and background knowledge.
Excelent explained, very well presented, easy for new marketers (like me) Thank you very much, I will follow the full package!
easy to understand material and wasn't too lengthy. Wish there was more hands-on items
Профессиональная сертификация 'Цифровой маркетинг и электронная коммерция от Google': общие сведения
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹
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