- Marketing
- E-Commerce
- display advertising
- Email Marketing
- Search Engine Optimization (SEO)
- Customer loyalty
- Marketing Analytics
- Customer Outreach
- Website Structure
- Customer Awareness
- search engine marketing
Профессиональная сертификация 'Цифровой маркетинг и электронная коммерция от Google'
This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.
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Чему вы научитесь
Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Attract and engage customers through digital marketing channels like search and email
Measure marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty
Приобретаемые навыки
Профессиональная сертификация: общие сведения
Проект прикладного обучения
This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.
Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.
Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter
Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.
No prior experience required to get started.
No prior experience required to get started.
Что такое профессиональная сертификация?
Получайте нужные для работы навыки
Если вы ищите новую работу или хотите сменить род деятельности, освойте новую профессию и получите профессиональный сертификат Coursera. Учитесь в собственном темпе где и когда угодно. Зарегистрируйтесь сегодня и начните новый карьерный путь с 7-дневным бесплатным пробным периодом. Приостановить обучение или завершить подписку можно в любой момент.
Практические проекты
Примените свои навыки для выполнения практических проектов и создайте портфолио, которое продемонстрирует потенциальным работодателям вашу готовность к работе. Чтобы получить сертификат, вам нужно успешно завершить проекты.
Получите документ, который подтверждает вашу квалификацию
Завершив все курсы в программе, вы получите сертификат, которым можно делиться с коллегами по отрасли, а также доступ к профессиональным ресурсам, которые помогут начать новую карьеру. Многие профессиональные сертификации признаются работодателями-партнерами, а другие помогают подготовиться к сертификационному экзамену. Подробная информация доступна на страницах профессиональных сертификаций.

Профессиональная сертификация включает несколько курсов: 7
Foundations of Digital Marketing and E-commerce
This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
Attract and Engage Customers with Digital Marketing
Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services.
From Likes to Leads: Interact with Customers Online
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads.
Think Outside the Inbox: Email Marketing
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
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Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
Часто задаваемые вопросы
Какие правила возврата средств?
Можно ли зарегистрироваться только на один курс?
Действительно ли это полностью дистанционный курс? Нужно ли мне посещать какие-либо занятия лично?
What are digital marketing and e-commerce?
What background knowledge is necessary?
Who is this program for?
Do I need to take the courses in a specific order?
What tools and platforms are taught in the curriculum?
What will I be able to do upon completing the professional certificate?
Which jobs does this program prepare for?
What resources will be available to help with the job search process?
What kind of companies hire digital marketing and e-commerce professionals?
Why did Google create this program?
Is this program offered in other languages?
How much does this certificate cost?
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