Профессиональная сертификация 'Цифровой маркетинг и электронная коммерция от Google'

• Какие правила возврата средств?

  Когда вы оформите подписку, начнется семидневный бесплатный пробный период, в течение которого подписку можно отменить без штрафа. По истечении этого срока вы не сможете вернуть средства, но сможете отменить подписку в любой момент. Ознакомьтесь с нашей политикой возврата средств.

• Можно ли зарегистрироваться только на один курс?

  Да! Чтобы начать, нажмите карточку интересующего вас курса и зарегистрируйтесь. Зарегистрировавшись, вы можете пройти курс, чтобы получить сертификат, ссылкой на который можно делиться с другими людьми. Просто ознакомиться с содержанием курса можно бесплатно. При подписке на курс, входящий в сертификацию, вы автоматически подписываетесь на всю сертификацию. Ход учебы можно отслеживать в панели управления учащегося.

• Действительно ли это полностью дистанционный курс? Нужно ли мне посещать какие-либо занятия лично?

  This course is completely online, so there’s no need to show up to a classroom in person. You can access videos, readings, hands-on activities, and assessments anytime and anywhere via the internet, on a computer, or mobile device.

• What are digital marketing and e-commerce?

  Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty. 

  E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.

• What background knowledge is necessary?

  None! Whether you’re completely new to the job field or have had some exposure, a Google Career Certificate is the right program for you.

• Who is this program for?

  You! No previous experience or knowledge of specific tools is required in order to succeed in the Google Digital Marketing & E-commerce Certificate. All you need is curiosity about reaching and engaging with customers online.

• Do I need to take the courses in a specific order?

  We highly recommend taking the seven courses in this certificate program in the order presented, as the content builds on information from earlier courses.

• What tools and platforms are taught in the curriculum?

  Digital marketing and e-commerce share many of the same tools. Learners will be able to gain knowledge in tools and platforms including Mailchimp, HubSpot, Hootsuite, Constant Contact, Canva, Shopify, Twitter, Google Ads, Google Analytics, Google Search Console, Google Sheets, Google Trends, and Google Spreadsheets.

• What will I be able to do upon completing the professional certificate?

  Google Career Certificates are designed to prepare you for an entry-level role in job fields like data analytics, digital marketing & e-commerce, IT support, project management, and UX design. Upon completion of a Google Career Certificate, like this one, certificate graduates in the U.S. will have the option to share their information with top U.S. employers that are hiring entry-level professionals, like Deloitte, Macy’s, Infosys, Walmart and of course, Google. Employer consortiums are currently available in the U.S., Canada, India, Singapore, Indonesia and are coming to more countries soon. The employers included will vary by country.

• Which jobs does this program prepare for?

  The number of open jobs in digital marketing and e-commerce continues to grow as businesses move more of their operations and sales online. Having an online presence allows businesses to widen their reach and gives customers greater access to products and services. In digital marketing and e-commerce jobs, you work at the intersection of many trends: the technology platforms that people use to connect, the products that people are interested in, and the ideas that make brands stand out. 

  Digital marketers help companies reach and engage with customers, build awareness, drive sales, and foster brand loyalty. They also measure, manage, and analyze the effectiveness of marketing campaigns and e-commerce sites, so that businesses can achieve their larger objectives. E-commerce specialists help design, create, and manage online stores. They also evaluate the success of online stores at driving sales or other actions by customers.

  Some common job titles can include: Digital Marketing Coordinator, Marketing Specialist, SEO Specialist, Search Engine Analyst, Media Planner, E-commerce Associate.

• What resources will be available to help with the job search process?

  In addition to expert-led training and hands-on projects designed to prepare you for a job, you'll get access to an interview practice tool, mock interviews and resume building workshops, career coaching sessions and more. You'll also be able to connect with over 150 U.S. employers who are searching for candidates who have completed a Google Career Certificate.

• What kind of companies hire digital marketing and e-commerce professionals?

  Organizations of all kinds need digital marketing and e-commerce professionals to reach and engage with their customers online. Digital marketing and e-commerce jobs exist in varied industries, from technology to finance to retail.  

• Why did Google create this program?

  Google had long faced an issue that many other companies also contend with: we had open IT Support roles, and not enough qualified candidates to fill them. So we built and tested a training program to provide pathways to jobs in technical support at Google for people with no college degree or experience.  In 2018, Google launched the IT Support Career Certificate so that this training could be available to everyone. Since then, thousands of people have completed the program making it the top professional certificate program on Coursera. 75% of Google Career Certificate graduates in the United States report seeing a positive impact on their career within six months, including a raise or a new job.¹

  When we saw the positive impact this program was having on people all over the world, we expanded into additional fast-growing, high-paying career fields – data analytics, project management, UX design, and now, digital marketing & e-commerce. These certificates, built and taught by Google, are designed to prepare people from all backgrounds for jobs where there is great demand for qualified candidates. No degree or previous experience is required. Graduates are able to connect directly with over 150 U.S. employers who are accepting Google Career Certificates for open jobs.

  ¹Based on program graduate survey responses, United States 2021

• Is this program offered in other languages?

  This certificate is currently available globally in English. We are working on adding more languages soon. Some tools - like the employer consortium - are only available in the United States at this time. Please check back here for updates.

• How much does this certificate cost?

  In the U.S. and Canada, Coursera charges $39/month after the initial 7 day free trial period. The certificate can be completed in less than 6 months at under 10 hours per week of part time study, meaning most learners can complete the certificate for under $300 USD. In other countries where the Google Career Certificates are available, your cost may be lower. Google does not generate any revenue from Google Career Certificates and has made need-based financial assistance available.

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