How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
Введение в неврологию потребителя и нейромаркетингКопенгагенская школа бизнеса
Об этом курсе
- 5 stars74,34 %
- 4 stars20,53 %
- 3 stars3,58 %
- 2 stars1,01 %
- 1 star0,52 %
Лучшие отзывы о курсе ВВЕДЕНИЕ В НЕВРОЛОГИЮ ПОТРЕБИТЕЛЯ И НЕЙРОМАРКЕТИНГ
I have always been interested in neuromarketing and consumer behavior and this course gave me a clear vision of what area of work I am most interested in . very helpful course for beginners.
This course has really helped me gain thorough knowledge and research direction in this field. Thank you Prof. Ramsay for the wonderful course material and very good examples.
This was an excellent course! Now I'm able to understand more deeply the concept of Neuromarketing and apply it on my everyday life. I think this is an excellent course for beginners as well!
Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing
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