Для кого этот курс: This class is for anyone with a keen interest in understanding consumer psychology and choice. Both students and practitioners with little or no prior knowledge of neuroscience are welcome. Prior training in economics, psychology or related disciplines are not mandatory but recommended.


Автор:   Копенгагенская школа бизнеса

  • Thomas Zoëga Ramsøy

    Преподаватели:    Thomas Zoëga Ramsøy, PhD in Neurobiology, Certified Neuropsychologist & Assistant Professor in Marketing & Neuroscience

    Head of the Center for Decision Neuroscience, Department of Marketing at Copenhagen Business School, and Head of Danish Research Centre for Magnetic Resonance at Copenhagen University Hospital Hvidovre
УровеньBeginner
Выполнение6 weeks of study, 5-6 hours/week
Язык
English
Как пройти курсЧтобы пройти курс, выполните все оцениваемые задания.
Оценки пользователей
Программа курса

Часто задаваемые вопросы
Как это работает
Задания курса
Задания курса

Каждый курс — это интерактивный учебник, который содержит видеоматериалы, тесты и проекты.

Помощь сокурсников
Помощь сокурсников

Общайтесь с тысячами других учащихся: обсуждайте идеи, материалы курса и помогайте друг другу осваивать новые понятия.

Сертификаты
Сертификаты

Получите документы о прохождении курсов и поделитесь своим успехом с друзьями, коллегами и работодателями.

Авторы
Копенгагенская школа бизнеса
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Рейтинги и отзывы
Оценка 4.6 из 5 по 245 отзывам

As a marketer, I see this course opening new horizons to optimize business offerings which other wouldn't have been possible. Being said that we are yet to explore ways of making neuromarketing afforable and easy to use so that we could integrate in day to day activities. Would require serious commitments on budget, adaptation and computational power. Great efforts and thank you Prof. Thomas Zoëga Ramsøy, Copenhagen Business School and Coursera for making this amazing course available.

One of the best online classes I have taken. Really opened up a very interesting emerging area of marketing and gave me some useful tools I am implementing at my company.

Excellent!

Excellent course. Very well drafted. The lecturers are guest speakers were very good too. 6 weeks was appropriate time and they also allow flexibility. The app on mobile and website are brilliant; they both connected and very user friendly.