Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
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The Neuromarketing Toolbox
Копенгагенская школа бизнесаОб этом курсе
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Программа курса: что вы изучите
Week 1: Introduction to Neuromarketing
Week 2: Eye-Tracking
Week 3: Arousal & Emotions 1
Week 4: Arousal & Emotions 2
Рецензии
- 5 stars81,21 %
- 4 stars14,54 %
- 3 stars1,81 %
- 2 stars0,60 %
- 1 star1,81 %
Лучшие отзывы о курсе THE NEUROMARKETING TOOLBOX
Great insights into various tools for used in neuro marketing
I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.
Excellent Course , precise, to the point, the concepts are explained in simple manner. I found the reading materials very useful and interesting
it was really great and all-new insights into the marketing
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