About this course: This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Who is this class for: This course is primary targeted at people who have either gone through the other courses within the Specialization or people who already have a basic understanding of SEO and want to expand their knowledge and apply more intermediate-to-advanced techniques.
Created by: University of California, Davis
Taught by: Dave Lloyd, Senior Manager, Global Search Marketing
Adobe Systems
| Basic Info |
Course 5 of 6 in the
Search Engine Optimization (SEO) Specialization.
|
| Level | Intermediate |
| Commitment | 4-6 weeks of study, 5-7 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Introduction
Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems...
12 videos, 5 readings
Graded: Intermediate Technical SEO
WEEK 2
Take Your Website Global
In this module, you will examine what you need to take your website global. You will prepare for global expansion and grasp tremendous opportunities to reach the world. You will be introduced to tested principles and best practices to optimize your website for...
9 videos, 4 readings
Graded: Take Your Website Global
WEEK 3
Make the Most of Mobile and App SEO
This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed fo...
8 videos, 7 readings
Graded: Make the Most of Mobile App SEO
Graded: App Store Optimization
WEEK 4
Identify Metrics to Drive Performance
Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, ...
10 videos, 3 readings
Graded: Identify Metrics to Drive Performance
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
Very good course
Very well-structured & useful course! Having already a background in SEO and digital marketing, I found this course very interesting with a lot of ideas presented in a clear and easy-to-digest manner. I didn't attend the other courses of the specialization but I think that this one summarizes really well the whole specialization. Recommend it!
Very helpful strategically !
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ES
Very interesting course, easily usable in a business context