This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Этот курс входит в специализацию ''Специализация Поисковая оптимизация (SEO)'
Передовые стратегии поисковой оптимизации
4.5
(оценок: 310)
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от партнера
Об этом курсе
12,375
12,375Чему вы научитесь
Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website
Develop engaging strategies to launch a global web marketing campaign
Use tools to provide insightful data to evaluate your competitors
Conduct data analysis to bring value to stakeholders
Приобретаемые навыки
Data AnalysisAnalyticsMarketingMathematical Optimization
Программа курса: что вы изучите
Неделя
17 ч. на завершение
Introduction
Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders.
12 видео ((всего 66 мин.)), 6 материалов для самостоятельного изучения, 1 тест
12 видео
Course Overview3мин
Welcome to Technical Search Engine Optimization2мин
Discover What Technical SEO Can Do for Your Website4мин
Compare Website Performance and Analysis Tools6мин
Compare Plug-in Tools for Technical SEO5мин
Find and Fix Technical Issues on Your Website6мин
Heighten Visibility with Google Quick Answers4мин
Boost Website Accessibility5мин
Take Action with Analysis Tools to Improve Site Architecture6мин
Analyze and Accelerate Page Load Speed6мин
Conduct and Document a Website Audit6мин
Achieve Positive Change Working with Stakeholders8мин
6 материала для самостоятельного изучения
A Note from UC Davis10мин
Use Canonical URLs10мин
Indicate Paginated Content10мин
Pagination with rel=“next” and rel=“prev”10мин
Infinite Scroll Search-Friendly Recommendations10мин
Registration and Subscription Sites10мин
1 практическое упражнение
Intermediate Technical SEO20мин
Неделя
27 ч. на завершение
Take Your Website Global
In this module, you will examine what you need to take your website global. You will prepare for global expansion and grasp tremendous opportunities to reach the world. You will be introduced to tested principles and best practices to optimize your website for global expansion. You will align your site with international audiences following guidance from search engines. You will explore how to structure URLs and employ localization to serve global customers, as well as develop engaging strategies to launch a global web marketing campaign. You will work with a budget for external or in-house localization teams and empower stakeholders to fulfill their roles in a global marketplace.
9 видео ((всего 68 мин.)), 4 материалов для самостоятельного изучения, 1 тест
9 видео
Prepare Your Framework for Global Expansion9мин
Strategize to Grasp Global Opportunities8мин
Use Principles and Practices to Win on a Global Level7мин
Align with Search Engines’ Global Guidance8мин
Structure Your URLs for Greatest Global Impact5мин
Employ Localization to Best Serve Global Customers9мин
Engage Launch Strategies for Global Web Marketing9мин
Validate Global SEO and Empower Stakeholders for Global Roles6мин
4 материала для самостоятельного изучения
International SEO Considerations10мин
How to Make the Most Out of an International SEO Campaign10мин
Multi-regional and Multilingual Sites10мин
Use hreflang for Language and Regional URLs10мин
1 практическое упражнение
Take Your Website Global20мин
Неделя
38 ч. на завершение
Make the Most of Mobile and App SEO
This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps.
8 видео ((всего 56 мин.)), 7 материалов для самостоятельного изучения, 2 тестов
8 видео
Grasp the Huge Opportunity in Mobile and Apps4мин
Check this List of Mobile Friendly Best Practices7мин
Beat the Competition with Easy-to-Find Apps8мин
Use Keywords to Optimize and Localize Your App Store6мин
Interpret and Use Data to Competitive Benefit9мин
Generate Great Business Results from Case Studies9мин
Take Advantage of Innovations and Future Trends6мин
7 материала для самостоятельного изучения
Mobile Friendly Aspects of Web Design (Resource)10мин
How to Get Started with Mobile Friendliness10мин
The Larger Context of Mobile10мин
How to Choose Your First Google Play ASO Keyword10мин
Get Discovered on Google Play Search10мин
Support HTTP URLs in Your App10мин
App Indexing10мин
1 практическое упражнение
Make the Most of Mobile App SEO20мин
Неделя
43 ч. на завершение
Identify Metrics to Drive Performance
Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, and resolve data analysis errors. You will explore various tools and analytic packages, then use these to measure what matters. You will begin to use advanced analytics to drive business, and be shown how to analyze data reports to increase revenue. You will also discover enterprise-level platforms that enhance performance. All of this comes together to help you make sense of today’s data to provide future insights for yourself and your stakeholders.
10 видео ((всего 58 мин.)), 3 материалов для самостоятельного изучения, 1 тест
10 видео
Make Sense of Today’s Data to Provide Future Insights3мин
Overcome Common Mistakes & Errors in Data Analysis7мин
Quantify Success with Many Useful Metrics13мин
Measure What Matters with Data Analysis Tools5мин
Benefit by Learning to Use Google Analytics3мин
Analyze Data Reports to Increase Revenue4мин
Consider Advanced Analytics to Drive Business8мин
Enhance Performance with Enterprise-Level Platforms4мин
Course Summary4мин
3 материала для самостоятельного изучения
Measuring & Tracking Success of Your SEO Strategy10мин
The 14 Most Important SEO Metrics10мин
Metrics for Monitoring SEO Health10мин
1 практическое упражнение
Identify Metrics to Drive Performance20мин
4.5
Рецензии: 7517%
начал новую карьеру, пройдя эти курсы
12%
получил значимые преимущества в карьере благодаря этому курсу
Лучшие рецензии
The course has bugs, but it shouldn't distract from gaining knowledge. The 5 star given due to comprehensive tools used and final assignment preparation.
This course was amazing. I discovered so many useful tools, had insights on what changes should I do on my website for its better performance.
Преподаватели
Dave Lloyd
Senior Manager, Global Search MarketingAdobe Systems
О Калифорнийский университет в Девисе
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
О специализации ''Поисковая оптимизация (SEO)'
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
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