This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:
Этот курс входит в специализацию ''Специализация UI / UX Design'
Web Design: Strategy and Information Architecture
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Об этом курсе
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Adobe IllustratorAdobe IndesignTreejack
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Курс 3 из 4 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Промежуточный уровень
Прибл. 21 часа на выполнение
Предполагаемая нагрузка: 4 weeks of study, 2-5 hours/week
Английский
Субтитры: Английский
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Калифорнийский институт искусств
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Программа курса: что вы изучите
21 минуты на завершение
Course Overview
Welcome! In this first module I will summarize the assignments and expectations of this course.
21 минуты на завершение
1 видео ((всего 3 мин.)), 8 материалов для самостоятельного изучения
1 видео
8 материала для самостоятельного изучения
About this course2мин
About the assignments3мин
Required tools2мин
Forum Guidelines2мин
Requesting Peer Reviews2мин
Academic Integrity2мин
Extended free trial offer from Optimal Workshop2мин
About CalArts and the Program in Graphic Design3мин
2 ч. на завершение
The User Experience Process
This week I will give you a brief overview of the user experience process that I will teach in this course sequence. We will begin by defining the term "user experience", and then briefly look at the five phases of UX design: Strategy, Outline of Scope, Sitemap, Wireframes, and Visual Mockups. I will also talk about the differences between mobile apps and websites, and the differences between waterfall and agile approaches to UX design. Lastly, I will introduce you to the main project that you will be working on in this course and the one that follows it. You’ll be starting your first assignment at the end of the week. Last, here's something to keep in mind this week: “Design is not just what it looks like and feels like. Design is how it works.”—Steve Jobs
2 ч. на завершение
9 видео ((всего 39 мин.)), 5 материалов для самостоятельного изучения, 2 тестов
9 видео
Defining the term "user experience"4мин
User-centric design3мин
What could possibly go wrong?4мин
The UX Phases (part 1)4мин
The UX Phases (part 2)3мин
Waterfall vs. Agile4мин
Web vs. App7мин
Project Ideas: Alyson and Bradley5мин
5 материала для самостоятельного изучения
Job Titles in the Web Industry7мин
About Web vs. App optional quiz1мин
Project Brief5мин
Try it yourself: Research existing restaurants15мин
A Final Thought for the Week1мин
1 практическое упражнение
Web vs. App20мин
4 ч. на завершение
Asking Good Questions: Determining Strategy
This week is all about strategy. We will talk about how to conduct research in the beginning of a project. And I will tell you about the importance of defining a target audience for your website. We’ll also discuss how to determine user needs and client needs. The strategy that you develop in this first step in the UX process will influence all decisions you make further down the line. That’s why it’s so important to take the time and think about what you want to accomplish, what the goals are, and how they might be measured when the project launches.
4 ч. на завершение
8 видео ((всего 90 мин.)), 5 материалов для самостоятельного изучения, 1 тест
8 видео
User Research2мин
Inspiration4мин
Analytics5мин
User Needs and Client Needs7мин
Target Audience7мин
Strategy: Alyson and Bradley16мин
Interview with Craig Cooke: Determining success45мин
5 материала для самостоятельного изучения
Inspirational Websites20мин
Try it yourself: User research methods15мин
Example User and Client Needs: Pasadena Conservatory2мин
User Personas10мин
A Final Thought for the Week1мин
3 ч. на завершение
What is in and What is Out: Outlining Scope
3 ч. на завершение
6 видео ((всего 65 мин.)), 2 материалов для самостоятельного изучения, 1 тест
6 видео
Introduction to Outline of Scope3мин
Content and Functionality8мин
Outline of Scope Example4мин
Scope: Alyson and Bradley16мин
Interview with Melissa Kuo30мин
2 материала для самостоятельного изучения
Try it yourself: Sorting content and functionality requirements10мин
A Final Thought for the Week1мин
4 ч. на завершение
Getting your Ducks in a Row: The Sitemap
Welcome to the last week of this course. With your outline of scope in hand, you will now learn how to transform the content and functionality requirements determined last week into a navigable structure. This structure will be visualized by something called a sitemap. I’ll tell you all about sitemaps and how to create them. Along the way we will also define the term "information architecture". And I will introduce a tool called TreeJack, which will enable you to test your site map on actual users.
4 ч. на завершение
10 видео ((всего 43 мин.)), 5 материалов для самостоятельного изучения, 1 тест
10 видео
Introduction to Sitemaps2мин
Information Architecture1мин
Sitemap Concerns8мин
Sitemapping: an annotated process5мин
Sitemap Elements3мин
Sitemap Example2мин
Treejack Introduction3мин
Treejack Analysis5мин
Sitemap: Alyson and Bradley10мин
5 материала для самостоятельного изучения
My Stuff or Your Stuff?5мин
Try it Yourself: Test your sitemap using Treejack30мин
Other UX tools from Optimal Workshop5мин
Next Steps2мин
A Final Thought for the Week1мин
4.8
Рецензии: 69Лучшие отзывы о курсе Web Design: Strategy and Information Architecture
This course is extremely beneficial who wish to understand as to how web designing happens and works. I helps build strategy as it show show to build your ideas when you are actually working.
This course was fantastic! Content clear and the best part was seeing the instructor with actual students discussing actual projects. I would highly recommend this course. Thanks!
Специализация UI / UX Design: общие сведения
The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. In this sequence of four courses, you will summarize and demonstrate all stages of the UI/UX development process, from user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes. You’ll learn current best practices and conventions in UX design and apply them to create effective and compelling screen-based experiences for websites or apps.
User interface and user experience design is a high-demand field, but the skills and knowledge you will learn in this Specialization are applicable to a wide variety of careers, from marketing to web design to human-computer interaction.
Learners enrolled in the UI/UX Design Specialization are eligible for an extended free trial (1 month) of a full product suite of UX tools from Optimal Workshop. Details are available in Course 3 of the Specialization, Web Design: Strategy and Information Architecture.
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
Что я получу, оформив подписку на специализацию?
Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
Какие правила возврата средств?
Можно ли получить финансовую помощь?
What tools or software will I need to complete this course?
Since this is a graphic design course, to complete the assignments you will need access to a desktop or laptop computer with the appropriate software installed. You can't really do graphic design work properly on a smartphone or tablet. Adobe CC software is recommended for these courses, but alternatives are available. Software will be reviewed in greater detail in the first week of the course.
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