This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:
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Специализация UI / UX DesignКалифорнийский институт искусствОб этом курсе
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100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 3 из 4 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Промежуточный уровень
Прибл. 13 часов на выполнение
Английский
Субтитры: Английский
Приобретаемые навыки
Adobe IllustratorAdobe IndesignTreejack
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 3 из 4 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Промежуточный уровень
Прибл. 13 часов на выполнение
Английский
Субтитры: Английский
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Калифорнийский институт искусств
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Программа курса: что вы изучите
22 минуты на завершение
Course Overview
Welcome! In this first module I will summarize the assignments and expectations of this course.
22 минуты на завершение
1 видео ((всего 3 мин.)), 9 материалов для самостоятельного изучения
1 видео
9 материалов для самостоятельного изучения
About this course2мин
About the assignments3мин
Required tools2мин
Instructor Presence and Staff Support 1мин
Forum Guidelines2мин
Requesting Peer Reviews2мин
Academic Integrity2мин
Extended free trial offer from Optimal Workshop2мин
About CalArts and the Program in Graphic Design3мин
2 ч. на завершение
The User Experience Process
This week I will give you a brief overview of the user experience process that I will teach in this course sequence. We will begin by defining the term "user experience", and then briefly look at the five phases of UX design: Strategy, Outline of Scope, Sitemap, Wireframes, and Visual Mockups. I will also talk about the differences between mobile apps and websites, and the differences between waterfall and agile approaches to UX design. Lastly, I will introduce you to the main project that you will be working on in this course and the one that follows it. You’ll be starting your first assignment at the end of the week. Last, here's something to keep in mind this week: “Design is not just what it looks like and feels like. Design is how it works.”—Steve Jobs
2 ч. на завершение
9 видео ((всего 39 мин.)), 5 материалов для самостоятельного изучения, 2 тестов
9 видео
Defining the term "user experience"4мин
User-centric design3мин
What could possibly go wrong?4мин
The UX Phases (part 1)4мин
The UX Phases (part 2)3мин
Waterfall vs. Agile4мин
Web vs. App7мин
Project Ideas: Alyson and Bradley5мин
5 материалов для самостоятельного изучения
Job Titles in the Web Industry7мин
About Web vs. App optional quiz1мин
Project Brief5мин
Try it yourself: Research existing restaurants15мин
A Final Thought for the Week1мин
1 практическое упражнение
Web vs. App20мин
4 ч. на завершение
Asking Good Questions: Determining Strategy
This week is all about strategy. We will talk about how to conduct research in the beginning of a project. And I will tell you about the importance of defining a target audience for your website. We’ll also discuss how to determine user needs and client needs. The strategy that you develop in this first step in the UX process will influence all decisions you make further down the line. That’s why it’s so important to take the time and think about what you want to accomplish, what the goals are, and how they might be measured when the project launches.
4 ч. на завершение
8 видео ((всего 90 мин.)), 5 материалов для самостоятельного изучения, 1 тест
8 видео
User Research2мин
Inspiration4мин
Analytics5мин
User Needs and Client Needs7мин
Target Audience7мин
Strategy: Alyson and Bradley16мин
Interview with Craig Cooke: Determining success45мин
5 материалов для самостоятельного изучения
Inspirational Websites20мин
Try it yourself: User research methods15мин
Example User and Client Needs: Pasadena Conservatory2мин
User Personas10мин
A Final Thought for the Week1мин
3 ч. на завершение
What is in and What is Out: Outlining Scope
3 ч. на завершение
6 видео ((всего 65 мин.)), 2 материалов для самостоятельного изучения, 1 тест
6 видео
Introduction to Outline of Scope3мин
Content and Functionality8мин
Outline of Scope Example4мин
Scope: Alyson and Bradley16мин
Interview with Melissa Kuo30мин
2 материала для самостоятельного изучения
Try it yourself: Sorting content and functionality requirements10мин
A Final Thought for the Week1мин
4 ч. на завершение
Getting your Ducks in a Row: The Sitemap
Welcome to the last week of this course. With your outline of scope in hand, you will now learn how to transform the content and functionality requirements determined last week into a navigable structure. This structure will be visualized by something called a sitemap. I’ll tell you all about sitemaps and how to create them. Along the way we will also define the term "information architecture". And I will introduce a tool called TreeJack, which will enable you to test your site map on actual users.
4 ч. на завершение
10 видео ((всего 43 мин.)), 5 материалов для самостоятельного изучения, 1 тест
10 видео
Introduction to Sitemaps2мин
Information Architecture1мин
Sitemap Concerns8мин
Sitemapping: an annotated process5мин
Sitemap Elements3мин
Sitemap Example2мин
Treejack Introduction3мин
Treejack Analysis5мин
Sitemap: Alyson and Bradley10мин
5 материалов для самостоятельного изучения
My Stuff or Your Stuff?5мин
Try it Yourself: Test your sitemap using Treejack30мин
Other UX tools from Optimal Workshop5мин
Next Steps2мин
A Final Thought for the Week1мин
Рецензии
Лучшие отзывы о курсе WEB DESIGN: STRATEGY AND INFORMATION ARCHITECTURE
от партнера SS27 июля 2019 г.
This course is extremely beneficial who wish to understand as to how web designing happens and works. I helps build strategy as it show show to build your ideas when you are actually working.
от партнера SW17 апр. 2019 г.
This course was fantastic! Content clear and the best part was seeing the instructor with actual students discussing actual projects. I would highly recommend this course. Thanks!
от партнера MH14 окт. 2019 г.
A very well designed and thought-out course! I have completed the previous 2 in the specialization so far, but this one was the best of the 3 courses I have completed so far!
от партнера ED11 мая 2020 г.
I am a beginner designer. I always preferred mobile app design more, but thanks to this course, I wanted to learn more about website design and so on. Thanks you
Специализация UI / UX Design: общие сведения
The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. In this sequence of four courses, you will summarize and demonstrate all stages of the UI/UX development process, from user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes. You’ll learn current best practices and conventions in UX design and apply them to create effective and compelling screen-based experiences for websites or apps.
User interface and user experience design is a high-demand field, but the skills and knowledge you will learn in this Specialization are applicable to a wide variety of careers, from marketing to web design to human-computer interaction.
Learners enrolled in the UI/UX Design Specialization are eligible for an extended free trial (1 month) of a full product suite of UX tools from Optimal Workshop. Details are available in Course 3 of the Specialization, Web Design: Strategy and Information Architecture.
Часто задаваемые вопросы
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
What tools or software will I need to complete this course?
Since this is a graphic design course, to complete the assignments you will need access to a desktop or laptop computer with the appropriate software installed. You can't really do graphic design work properly on a smartphone or tablet. Adobe CC software is recommended for these courses, but alternatives are available. Software will be reviewed in greater detail in the first week of the course.
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