Этот курс входит в специализацию ''Специализация UI / UX Design'
Web Design: Strategy and Information Architecture
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This is the first course in a two-course workshop, in which you will deeply explore and practice every phase of the user experience process. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites.
This course is focused on the early UX challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:
- Different job descriptions in the web design industry and where UX and UI skills fall within this spectrum
- The difference between native apps and websites
- The difference of agile vs. waterfall approaches
- User personas and site personas
- User testing
The work and knowledge in this course continues in the last course in the UI/UX Design Specialization, Web Design: Wireframes to Prototypes, where you will tackle—finally—wireframes, visual mockups, and clickable prototypes.
Программа курса: что вы изучите
Week
1Course Overview
Welcome! In this first module I will summarize the assignments and expectations of this course.
1 видео (всего 3 мин.), 5 материалов для самостоятельного изучения
1 видео
5 материалов для самостоятельного изучения
About this course2мин
About the assignments3мин
Required tools2мин
Extended free trial offer from Optimal Workshop3мин
About CalArts and the Program in Graphic Design3мин
The User Experience Process
This week I will give you a brief overview of the user experience process that I will teach in this course sequence. We will begin by defining the term "user experience", and then briefly look at the five phases of UX design: Strategy, Outline of Scope, Sitemap, Wireframes, and Visual Mockups. I will also talk about the differences between mobile apps and websites, and the differences between waterfall and agile approaches to UX design. Lastly, I will introduce you to the main project that you will be working on in this course and the one that follows it. You’ll be starting your first assignment at the end of the week. Last, here's something to keep in mind this week: “Design is not just what it looks like and feels like. Design is how it works.”—Steve Jobs
9 видео (всего 39 мин.), 5 материалов для самостоятельного изучения, 2 тестов
9 видео
Defining the term "user experience"4мин
User-centric design3мин
What could possibly go wrong?4мин
The UX Phases (part 1)4мин
The UX Phases (part 2)3мин
Waterfall vs. Agile4мин
Web vs. App7мин
Project Ideas: Alyson and Bradley5мин
5 материалов для самостоятельного изучения
Job Titles in the Web Industry7мин
About Web vs. App optional quiz1мин
Project Brief5мин
Try it yourself: Research existing restaurants15мин
A Final Thought for the Week1мин
1 практическое упражнение
Web vs. App20мин
Week
2Asking Good Questions: Determining Strategy
This week is all about strategy. We will talk about how to conduct research in the beginning of a project. And I will tell you about the importance of defining a target audience for your website. We’ll also discuss how to determine user needs and client needs. The strategy that you develop in this first step in the UX process will influence all decisions you make further down the line. That’s why it’s so important to take the time and think about what you want to accomplish, what the goals are, and how they might be measured when the project launches.
8 видео (всего 90 мин.), 5 материалов для самостоятельного изучения, 1 тест
8 видео
User Research2мин
Inspiration4мин
Analytics5мин
User Needs and Client Needs7мин
Target Audience7мин
Strategy: Alyson and Bradley16мин
Interview with Craig Cooke: Determining success45мин
5 материалов для самостоятельного изучения
Inspirational Websites20мин
Try it yourself: User research methods15мин
Example User and Client Needs: Pasadena Conservatory2мин
User Personas10мин
A Final Thought for the Week1мин
Week
3What is in and What is Out: Outlining Scope
By now you should have a pretty clear idea what your projects will be about and who your target audience is. This week we will talk about how to take the user and client needs that you have established and create a set of content and functionality requirements from them. In other words, you’re transforming your overarching goals from last week into specific requirements for your site.
6 видео (всего 65 мин.), 2 материалов для самостоятельного изучения, 1 тест
6 видео
Introduction to Outline of Scope3мин
Content and Functionality8мин
Outline of Scope Example4мин
Scope: Alyson and Bradley16мин
Interview with Melissa Kuo30мин
2 материала для самостоятельного изучения
Try it yourself: Sorting content and functionality requirements10мин
A Final Thought for the Week1мин
Week
4Getting your Ducks in a Row: The Sitemap
Welcome to the last week of this course. With your outline of scope in hand, you will now learn how to transform the content and functionality requirements determined last week into a navigable structure. This structure will be visualized by something called a sitemap. I’ll tell you all about sitemaps and how to create them. Along the way we will also define the term "information architecture". And I will introduce a tool called TreeJack, which will enable you to test your site map on actual users.
10 видео (всего 43 мин.), 5 материалов для самостоятельного изучения, 1 тест
10 видео
Introduction to Sitemaps2мин
Information Architecture1мин
Sitemap Concerns8мин
Sitemapping: an annotated process5мин
Sitemap Elements3мин
Sitemap Example2мин
Treejack Introduction3мин
Treejack Analysis5мин
Sitemap: Alyson and Bradley10мин
5 материалов для самостоятельного изучения
My Stuff or Your Stuff?5мин
Try it Yourself: Test your sitemap using Treejack30мин
Other UX tools from Optimal Workshop5мин
Next Steps2мин
A Final Thought for the Week1мин
Преподаватель
Roman Jaster
Visiting Faculty, Program in Graphic DesignSchool of Art
О California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
О специализации ''UI / UX Design'
The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. In this sequence of four courses, you will summarize and demonstrate all stages of the UI/UX development process, from user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes. You’ll learn current best practices and conventions in UX design and apply them to create effective and compelling screen-based experiences for websites or apps.
User interface and user experience design is a high-demand field, but the skills and knowledge you will learn in this Specialization are applicable to a wide variety of careers, from marketing to web design to human-computer interaction.
Learners enrolled in the UI/UX Design Specialization are eligible for an extended free trial (1 month) of a full product suite of UX tools from Optimal Workshop. Details are available in Course 3 of the Specialization, Web Design: Strategy and Information Architecture.
Часто задаваемые вопросы
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
What tools or software will I need to complete this course?
Since this is a graphic design course, to complete the assignments you will need access to a desktop or laptop computer with the appropriate software installed. You can't really do graphic design work properly on a smartphone or tablet. Adobe CC software is recommended for these courses, but alternatives are available. Software will be reviewed in greater detail in the first week of the course.
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