Who is this class for: The course is primarily focused on early-in-their-career marketing professionals looking to add marketing research skills to their skills profile. The course will also be of utility for learners who may do marketing research tasks as part of their jobs such as product managers, sales leaders and business developers, and entrepreneurs, or for people looking to explore marketing research as a career change option.


Created by:  University of California, Davis

  • Robin Boyar

    Taught by:  Robin Boyar, Founder, thinktank research & strategy

    UC Davis Extension

  • Ashwin Aravindakshan, PhD

    Taught by:  Ashwin Aravindakshan, PhD, Associate Professor, Graduate School of Management

    UC Davis
Basic Info
Course 4 of 4 in the Market Research Specialization
LevelIntermediate
Commitment4 weeks of study, 3-5 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
Syllabus

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How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
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