Об этом курсе
4.5
347 ratings
62 reviews
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority....
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Предполагаемая нагрузка: 4 weeks of study, 1-3 hours/week

Прибл. 9 ч. на завершение
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English

Субтитры: English

Чему вы научитесь

  • Check
    Analyze your audience demographics and choose the appropriate social media platforms
  • Check
    Define influencer marketing and drive visibility
  • Check
    Identify and demonstrate the "do’s and don’ts" of obtaining links
  • Check
    Know your audience and choose the right keywords

Приобретаемые навыки

Content MarketingSocial Media MarketingSocial MediaMathematical Optimization
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Clock

Предполагаемая нагрузка: 4 weeks of study, 1-3 hours/week

Прибл. 9 ч. на завершение
Comment Dots

English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
3 ч. на завершение

Introduction

Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!...
Reading
10 видео (всего 61 мин.), 1 материал для самостоятельного изучения, 1 тест
Video10 видео
Content Marketing Ecosystemмин
Basics of SEO Recap3мин
Value Links9мин
Link Building7мин
Do's & Don'ts Obtaining Links10мин
Guest Posting6мин
Basic Concepts of Content Marketing4мин
Building Your Audience3мин
The Content Marketing Ecosystem & SEO10мин
Reading1 материал для самостоятельного изучения
The Art of SEO - Chapter 830мин
Quiz1 практическое упражнение
Content Marketing Ecosystem30мин

2

Раздел
Clock
2 ч. на завершение

Social Media Marketing

This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement....
Reading
6 видео (всего 45 мин.), 1 материал для самостоятельного изучения, 1 тест
Video6 видео
Social Media Links & SEO7мин
Platform Demographics10мин
Picking Your Platform7мин
Principles of Building Audiences13мин
Case Studies5мин
Reading1 материал для самостоятельного изучения
The Art of SEO - Chapter 930мин
Quiz1 практическое упражнение
Social Media Marketing20мин

3

Раздел
Clock
2 ч. на завершение

Influence Marketing

Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship! ...
Reading
5 видео (всего 32 мин.), 1 материал для самостоятельного изучения, 1 тест
Video5 видео
What Can Influencers Do For You?7мин
Building the Relationship4мин
First Steps in Collaboration12мин
Advanced: Targeted Advertising6мин
Reading1 материал для самостоятельного изучения
Influencer Marketing - What it is, and Why YOU need to be doing it15мин
Quiz1 практическое упражнение
Influence Marketing20мин

4

Раздел
Clock
9 ч. на завершение

Creating World Class Content

This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?...
Reading
8 видео (всего 37 мин.), 2 материалов для самостоятельного изучения, 2 тестов
Video8 видео
Market Data on Content Marketing6мин
Anchor Content3мин
Types of Enhanced Content6мин
Partnerships3мин
Case Studies7мин
Review of the Basics6мин
Course Summary1мин
Reading2 материала для самостоятельного изучения
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15мин
A Clear Path for Marketers to Surviving Content Shock15мин
Quiz1 практическое упражнение
Creating World Class Content20мин
4.5
Briefcase

83%

получил значимые преимущества в карьере благодаря этому курсу

Лучшие рецензии

автор: JNMar 27th 2017

Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.

автор: JWJan 16th 2017

Very practical, thorough and well presented. The presenter's self confidence comes through and adds great credibility to the course. Very easy to comprehend and listen too.

Преподаватель

Eric Enge

Co-Author of "The Art of SEO"
CEO, Stone Temple Consulting

О University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

О специализации ''Search Engine Optimization (SEO)'

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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