Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Этот курс входит в специализацию ''Специализация Search Engine Optimization (SEO)'
Advanced Content and Social Tactics to Optimize SEO
от партнера
Об этом курсе
4.5
Оценки: 363
Чему вы научитесь
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
Приобретаемые навыки
Social Media MarketingSocial MediaContent MarketingMathematical Optimization
Программа курса: что вы изучите
Неделя
1Introduction
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
10 видео (всего 61 мин.), 1 материал для самостоятельного изучения, 1 тест
10 видео
Course Overview2мин
Content Marketing Ecosystemмин
Basics of SEO Recap3мин
Value Links9мин
Link Building7мин
Do's & Don'ts Obtaining Links10мин
Guest Posting6мин
Basic Concepts of Content Marketing4мин
Building Your Audience3мин
The Content Marketing Ecosystem & SEO10мин
1 материал для самостоятельного изучения
The Art of SEO - Chapter 830мин
1 практическое упражнение
Content Marketing Ecosystem30мин
Неделя
2Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
6 видео (всего 45 мин.), 1 материал для самостоятельного изучения, 1 тест
6 видео
Social Media Links & SEO7мин
Platform Demographics10мин
Picking Your Platform7мин
Principles of Building Audiences13мин
Case Studies5мин
1 материал для самостоятельного изучения
The Art of SEO - Chapter 930мин
1 практическое упражнение
Social Media Marketing20мин
Неделя
3Influence Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
5 видео (всего 32 мин.), 1 материал для самостоятельного изучения, 1 тест
5 видео
What Can Influencers Do For You?7мин
Building the Relationship4мин
First Steps in Collaboration12мин
Advanced: Targeted Advertising6мин
1 материал для самостоятельного изучения
Influencer Marketing - What it is, and Why YOU need to be doing it15мин
1 практическое упражнение
Influence Marketing20мин
Неделя
4Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
8 видео (всего 37 мин.), 2 материалов для самостоятельного изучения, 2 тестов
8 видео
Market Data on Content Marketing6мин
Anchor Content3мин
Types of Enhanced Content6мин
Partnerships3мин
Case Studies7мин
Review of the Basics6мин
Course Summary1мин
2 материала для самостоятельного изучения
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15мин
A Clear Path for Marketers to Surviving Content Shock15мин
1 практическое упражнение
Creating World Class Content20мин
4.5
Рецензии: 6583%
Лучшие рецензии
автор: JN•Mar 27th 2017
Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.
автор: JW•Jan 16th 2017
Very practical, thorough and well presented. The presenter's self confidence comes through and adds great credibility to the course. Very easy to comprehend and listen too.
Преподаватель
Eric Enge
Co-Author of "The Art of SEO"CEO, Stone Temple Consulting
О University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
О специализации ''Search Engine Optimization (SEO)'
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
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