Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO.
You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.
Этот курс входит в специализацию ''Специализация Search Engine Optimization (SEO)'
Introduction to Search Engine Optimization
от партнера
Об этом курсе
4.6
Оценки: 2,392
Чему вы научитесь
Critique the role of advertisements and corporate funding in the development of search
Compare and contrast the functionality of search engine algorithms updates
Write your own content for a website that will improve search results
Develop an optimization strategy following best practices for a client to implement to help increase their ranking
Приобретаемые навыки
Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics
Программа курса: что вы изучите
Неделя
1Getting Started & Introduction to SEO
Welcome to the first week of the course! In the lessons that follow, you will discuss and define the foundational overview of SEO and explore types of careers and salary expectations within SEO industry. By the end of this module, you should be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself.) You'll also be able to explain the differences between three main SEO job types, and be prepared to choose a career that best suits your current goals.
16 videos (Total 69 min), 2 материалов для самостоятельного изучения, 1 тест
16 видео
Introduction1мин
Introduction to SEO5мин
What You Can Expect from a Career in SEO6мин
How I Got Started in SEO2мин
My Role as an SEO Manager2мин
Key Skills We Look for When Hiring3мин
Tips for Finding a Job3мин
How I Got Started in SEO3мин
A Day in the Life of an SEO Professional3мин
Key Skills We Look for When Hiring7мин
Specific Skills Managers Want6мин
Tips for Finding a Job5мин
Tips for Interviewing5мин
Building a Marketable Portfolio4мин
Overview of In-house SEO5мин
2 материала для самостоятельного изучения
Why a Career in SEO?10мин
What You Can Expect from a Career in SEO10мин
1 практическое упражнение
Getting Started & Introduction to SEO20мин
Неделя
2Evolution of SEO
Welcome to Module 2! We hope you're enjoying the course so far, and are ready to learn more about the evolution of SEO! By the end of this module, you should be able to at least summarize the timeline of search engine development, as well as demonstrate an understanding of key time periods and individuals who changed the way search worked and the way humans interact with the Web. Later on in the module, you'll gain the ability to critique the role of advertisements and corporate funding in the development of search, and explain the process by which the Web became monetized. This high-level look at the history of SEO will give you a solid foundation for understanding the material we'll be covering later in the course.
4 videos (Total 21 min), 2 материалов для самостоятельного изучения, 1 тест
4 видео
How Search Engines Work2мин
History of Search Engines (1945 - 1993)7мин
Advancement of Search (1993 - 2000)10мин
2 материала для самостоятельного изучения
How Search Engines Work15мин
History of Search Engines (1945 - 1993)30мин
1 практическое упражнение
Evolution of SEO20мин
Неделя
3Current SEO Best Practices
In Module 3, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You'll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms.
9 videos (Total 58 min), 7 материалов для самостоятельного изучения, 1 тест
9 видео
Introduction to Search Engine Algorithms6мин
SEO Best Practices and Ranking Factors7мин
Early Algorithms: Florida, Austin, and Brandy6мин
Updates: Personalized, Universal, Vince, and Caffeine6мин
Panda: The Game Changer for Content7мин
Cleaning Up Links with Penguin9мин
Refinements: Hummingbird, Pigeon, and Mobile6мин
How You Can Avoid Penalties5мин
7 материала для самостоятельного изучения
Introduction to Search Engine Algorithms45мин
SEO Best Practices and Ranking Factors30мин
Personalized, Universal, Vince, and Caffeineмин
Panda: The Game Changer for Content30мин
Cleaning Up Links with Penguin30мин
Hummingbird, Pigeon, and Mobile30мин
How You Can Avoid Penalties15мин
1 практическое упражнение
Current SEO Best Practices30мин
Неделя
4SEO of Today, Tomorrow and Beyond & Course Wrap-Up
You've made it to Module 4! In this module, you will gain an understanding of where SEO fits into the broader digital marketing landscape. By the end of this module, you will be able to explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. You'll also be well prepared to write and optimize your own content for a website that will improve search results, as well as develop an optimization strategy for a client to implement that would help to increase their ranking while following best practices. Finally, by the end of this module you will be able to demonstrate the impact of brands and branding on search results, and critically analyze the role of social media and other emerging technologies on the landscape of SEO today, tomorrow, and beyond!
5 videos (Total 22 min), 2 материалов для самостоятельного изучения, 1 тест
5 видео
Evolution of Keyword Optimization3мин
Strengthening Your Keyword Strategy7мин
How Does Branding Influence Website Rank?8мин
Course Summary and Wrap-Up1мин
2 материала для самостоятельного изучения
Strengthening Your Keyword Strategyмин
How Does Branding Influence Website Rank?45мин
1 практическое упражнение
SEO of Today, Tomorrow and Beyond20мин
62%
начал новую карьеру, пройдя эти курсы
83%
получил значимые преимущества в карьере благодаря этому курсу
29%
стал больше зарабатывать или получил повышение
Лучшие рецензии
автор: SS•Aug 10th 2016
Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.
автор: AI•Jun 25th 2016
A great fundamental breakdown of SEO strategies that you need to know in order to further understand the field. Very well designed course that is perfect for someone who is new to the field of SEO!
Преподаватель
Rebekah May
SEO Manager & Lead SEO Instructor, Lead QualUC Davis Division of Continuing and Professional Education
О University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
О специализации ''Search Engine Optimization (SEO)'
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
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