About this course: Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.

Who is this class for: This course is primarily aimed at people interested in SEO, but have limited to no knowledge of the subject. Expect to learn foundational, basic elements.

Created by: University of California, Davis

Taught by: Rebekah May, SEO Manager & Lead SEO Instructor
LeadQual & UC Davis Extension

Basic Info	Course 1 of 6 in the Search Engine Optimization (SEO) Specialization.
Language	English, Subtitles: Greek
How To Pass	Pass all graded assignments to complete the course.
User Ratings	4.5 stars Average User Rating 4.5See what learners said

Syllabus

WEEK 1

Getting Started & Introduction to SEO

Welcome to the first week of the course! In the lessons that follow, you will discuss and define the foundational overview of SEO and explore types of careers and salary expectations within SEO industry. By the end of this module, you should be able to define ...

16 videos, 2 readings

Graded: Getting Started & Introduction to SEO

WEEK 2

Evolution of SEO

Welcome to Module 2! We hope you're enjoying the course so far, and are ready to learn more about the evolution of SEO! By the end of this module, you should be able to at least summarize the timeline of search engine development, as well as demonstrate an und...

4 videos, 2 readings

Graded: Evolution of SEO

WEEK 3

Current SEO Best Practices

In Module 3, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the...

9 videos, 7 readings

Graded: Current SEO Best Practices

WEEK 4

SEO of Today, Tomorrow and Beyond & Course Wrap-Up

You've made it to Module 4! In this module, you will gain an understanding of where SEO fits into the broader digital marketing landscape. By the end of this module, you will be able to explain how concepts like topic association and semantic analysis relate t...

5 videos, 2 readings

Graded: SEO of Today, Tomorrow and Beyond

FAQs

How It Works

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators

University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

Pricing

	Audit	Purchase Course
Access to course materials	Available	Available
Access to graded materials	Not available	Available
Receive a final grade	Not available	Available
Earn a shareable Course Certificate	Not available	Available