Об этом курсе
4.7
930 ratings
212 reviews
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization....
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Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
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Предполагаемая нагрузка: 4 weeks of study, 1-3 hours/week

Прибл. 12 ч. на завершение
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English

Субтитры: English

Чему вы научитесь

  • Check
    Define technical SEO and learn best practices to define your own strategy
  • Check
    Direct ideal buyers with keyword theory and research
  • Check
    Optimize keywords in metadata
  • Check
    Understand off-page SEO and how to build links

Приобретаемые навыки

Keyword ResearchMathematical OptimizationMarketingSocial Media
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Clock

Предполагаемая нагрузка: 4 weeks of study, 1-3 hours/week

Прибл. 12 ч. на завершение
Comment Dots

English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
7 ч. на завершение

Getting Started and Introduction to On-page SEO

Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO. ...
Reading
11 видео (всего 66 мин.), 3 материалов для самостоятельного изучения, 1 тест
Video11 видео
Introduction to On-page SEOмин
Key Areas of SEO2мин
Meta Data and Meta Tags4мин
Title Tags 10110мин
Meta Descriptions Help Too!11мин
A Note About Meta Keywords3мин
URL Optimization6мин
How to Use Heading Tags8мин
Creating and Optimizing Unique Content8мин
Analyzing a Website Using a Web Crawler5мин
Reading3 материала для самостоятельного изучения
SEO 101: Getting the On-page SEO Basics15мин
Blame the Meta Keywords Tag - Duane Forrester15мин
The Basics of Search Engine Friendly Design & Development15мин
Quiz1 практическое упражнение
On-page SEO Review20мин

2

Раздел
Clock
5 ч. на завершение

Introduction to Off-page SEO

Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority. ...
Reading
4 видео (всего 19 мин.), 2 материалов для самостоятельного изучения, 1 тест
Video4 видео
Off-site SEO Elements6мин
Who is Linking to Your Content?6мин
Social Media: Help or Hinder?5мин
Reading2 материала для самостоятельного изучения
Growing Popularity & Links15мин
Suggested Reading - Do Social Signals Drive SEO15мин
Quiz1 практическое упражнение
Off-site SEO Review20мин

3

Раздел
Clock
6 ч. на завершение

Introduction to Technical SEO

Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy. ...
Reading
7 видео (всего 39 мин.), 2 материалов для самостоятельного изучения, 1 тест
Video7 видео
Laying the Structural Foundation With Technical SEO2мин
HTML Sitemap vs. XML Sitemap8мин
The robots.txt File Protocol6мин
Overcoming Pesky Error Codes6мин
Redirects 1018мин
404 Pages Best Practices5мин
Reading2 материала для самостоятельного изучения
The Beginner's Guide to Technical SEO: 7 Resources You Should Use15мин
Art of SEO30мин
Quiz1 практическое упражнение
Technical SEO Review20мин

4

Раздел
Clock
11 ч. на завершение

Keyword Theory & Research

Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized....
Reading
8 видео (всего 38 мин.), 1 материал для самостоятельного изучения, 2 тестов
Video8 видео
Choosing the Right Keywords4мин
Stages of Search7мин
Heads, Tails, and Long Tail Keywords5мин
The Science of How Users Conduct Searches5мин
Getting to Know Your Audience6мин
Creating Your Ideal Buyers Persona6мин
Course Summary and Wrap-up1мин
Reading1 материал для самостоятельного изучения
The Art of SEO30мин
Quiz1 практическое упражнение
Keyword Theory & Research Review20мин
4.7
Briefcase

83%

получил значимые преимущества в карьере благодаря этому курсу

Лучшие рецензии

Основные моменты
Practical and applicable
(19)
Great introduction
(3)
автор: AAJul 1st 2017

This is not a trivial subject. Nevertheless, I feel completely confident in my newfound knowledge of it. Not only that, but I am very motivated to keep going with the rest of the specialization now.

автор: MYJun 10th 2018

this is amazing SEO course . i am first time learning about SEO . its really informative and help me to improve my skill. i really thanks to coursera to give this opportunity to learn this course.

Преподаватель

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

О University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

О специализации ''Search Engine Optimization (SEO)'

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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