Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
от партнера
Об этом курсе
At least 2 years of business or marketing experience and has conducted initial keyword search activities.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаЧему вы научитесь
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Приобретаемые навыки
- Keyword Research
- Marketing
- Content Marketing
- Mathematical Optimization
At least 2 years of business or marketing experience and has conducted initial keyword search activities.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаот партнера
Программа курса: что вы изучите
Introduction to Optimizing a Website for Google Search
Advanced SEO Strategies
Mobile/App SEO and Metrics & KPIs
Creating an SEO Campaign
Рецензии
- 5 stars78,42 %
- 4 stars15,98 %
- 3 stars3,64 %
- 2 stars0,94 %
- 1 star1,01 %
Лучшие отзывы о курсе OPTIMIZING A WEBSITE FOR GOOGLE SEARCH
This has to be the most informative and useful SEO course on the internet. The instructor has provided so much value. I highly recommend this course for anyone seeking in-depth value of SEO.
Quite a good course overall. However, the Google+ My Business pages section (which makes up a large amount of the assessment/project in week 3), is quite out of date.
Week 3 was by far the most difficult week. It felt like a lot of theory and some more practical everyday examples would have been appreciated. Overall a great course!
Excellent course. There is always new and exciting information available in the ever changing world of SEO. Great insights on Google's ever-changing algorithms and methods. Thanks!
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Что я получу, оформив подписку на специализацию?
Можно ли получить финансовую помощь?
Остались вопросы? Посетите Центр поддержки учащихся.