Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
от партнера
Калифорнийский университет в Девисе
Об этом курсе
Недавно просмотрено: 42,411
Карьерные результаты учащихся
47%
начал новую карьеру, пройдя эти курсы
50%
получил значимые преимущества в карьере благодаря этому курсу
11%
стал больше зарабатывать или получил повышение
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Промежуточный уровень
At least 2 years of business or marketing experience and has conducted initial keyword search activities.
Прибл. 16 часа на выполнение
Английский
Субтитры: Английский
Чему вы научитесь
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Приобретаемые навыки
Keyword ResearchMarketingContent MarketingMathematical Optimization
Карьерные результаты учащихся
47%
начал новую карьеру, пройдя эти курсы
50%
получил значимые преимущества в карьере благодаря этому курсу
11%
стал больше зарабатывать или получил повышение
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Промежуточный уровень
At least 2 years of business or marketing experience and has conducted initial keyword search activities.
Прибл. 16 часа на выполнение
Английский
Субтитры: Английский
от партнера
Калифорнийский университет в Девисе
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Программа курса: что вы изучите
5 ч. на завершение
Introduction
Welcome to week 1! As you may remember from Module 4 within the last course, Search Engine Optimization Fundamentals, keywords are an extremely important tool for helping your customers find you in an often crowded field. Effective use of keywords on your optimized website can result in free targeted traffic to your site, helping you to reach your business goals. In this module, you will use the keyword research you conducted in the last course and you will learn a process for selecting the best keywords to optimize your website in search results. We will look at concepts like relevancy to the site, keyword intent, how competitive the keyword is in organic search, and how well that term might convert once it receives traffic. We’ll also discuss how to identify and evaluate competitors, how to map keywords to pages, and how to create a keyword map for your clients and your own site. There is a lot to discuss in our first module, so if you are taking this course without learning the materials of module 4 within the SEO Fundamentals course, I highly recommend you complete that module before diving into this one. So, let’s get started learning how to apply keyword research!
5 ч. на завершение
12 видео ((всего 53 мин.)), 1 материал для самостоятельного изучения, 1 тест
12 видео
Course Overview2мин
Applying Keyword Research Introduction48
Why do a Competitive Analysis?2мин
How to Perform a Competitive Keyword Analysis5мин
Analyzing Your Competition6мин
Develop a Plan to Compete10мин
Competing With Page Level Information4мин
Dealing with Larger Sites4мин
Mapping Keywords to Pages3мин
Questions to Ask3мин
Keyword Mapping Processes4мин
Creating a Keyword Map for Clients4мин
1 материал для самостоятельного изучения
A Note from UC Davis10мин
1 практическое упражнение
Optimizing A Website For Search20мин
7 ч. на завершение
Advanced On-Page SEO
Welcome to week 2! While keywords help users locate relevant web pages, it’s the content itself that determines whether a click converts to a sale or increased site traffic. In many corners of the SEO world, the expression “Content is King” is a generally accepted rule, and in this module we’ll examine content from many perspectives: how to analyze it, organize it, create it, make it great and build it into our strategies. You’ll also learn how to conduct effective competitive content analysis and internal content audits. And finally, you’ll learn how to create a site-wide content strategy building on the data we uncover in our study and analysis of content.
7 ч. на завершение
12 видео ((всего 62 мин.))
12 видео
Benefits of a Competitive Content Analysis3мин
Dissecting the Competitive Content Analysis3мин
What Kind of Content Will Resonate with Your Customers?4мин
Conducting an Internal Content Audit2мин
How to Begin Your Content Analysis5мин
Organizing and Evaluating Content6мин
Creating a Strategy for Optimizing Content3мин
Domain Level Content Strategy7мин
What Makes Content Great?7мин
Different Types of Content and How to Use Them8мин
Creating Impactful Content6мин
1 практическое упражнение
Advanced On-page SEO20мин
5 ч. на завершение
Local SEO
Welcome to week 3! In the lessons that follow, you will take a close look at local SEO strategy. You will see how to optimize your Google business pages, on-site content and external references such as citations, backlinks, and reviews to help your local business have higher visibility in the local search landscape. By the end of this module, you should be able to not only describe a bit of the history of how Google displays local searches but also utilize best practices to develop a high quality local SEO approach.
5 ч. на завершение
10 видео ((всего 55 мин.))
10 видео
Local SEO1мин
Why's Local SEO Important?2мин
Local SEO History3мин
Current Local SEO Landscape3мин
Organic Search Versus Paid Advertising5мин
Google My Business!8мин
Improving Your Local Visibility10мин
Importance of Off-site Citations4мин
Quality Off-site Link Building8мин
Importance of Customer Reviews7мин
1 практическое упражнение
Local SEO20мин
7 ч. на завершение
Creating an SEO Campaign
Welcome to week 4! In this module, we are going to discuss the human factor of SEO - how to manage your relationship with clients. We’ll talk about what should be discussed in the critical first meetings, how to manage your client’s expectations, and how to track and report on progress toward your client’s goals. By the end of this module, you’ll have developed a solid approach for achieving a productive and successful relationship with your client.
7 ч. на завершение
10 видео ((всего 51 мин.))
10 видео
Scoping an SEO Project5мин
Proving Your Value to Potential Clients6мин
Managing Client Expectations8мин
Asking the Right Questions7мин
Importance of Achieving Quick Wins2мин
Developing SMART Project Goals4мин
Establishing Benchmarks and Tracking Metrics8мин
Reporting Progress to Your Client5мин
Course Summary1мин
1 практическое упражнение
Creating an SEO Campaign20мин
Рецензии
Лучшие отзывы о курсе OPTIMIZING A WEBSITE FOR SEARCH
от партнера SHSep 2, 2019
This has to be the most informative and useful SEO course on the internet. The instructor has provided so much value. I highly recommend this course for anyone seeking in-depth value of SEO.
от партнера SRJan 16, 2017
This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.
от партнера AHMay 22, 2017
Excellent course. There is always new and exciting information available in the ever changing world of SEO. Great insights on Google's ever-changing algorithms and methods. Thanks!
от партнера HGJun 2, 2016
While the content of the course is great, issues with how the assignments are graded need to be resolved. I'd recommend to other students to do their assignments well in advance.
от партнера RCNov 19, 2017
Quite a good course overall. However, the Google+ My Business pages section (which makes up a large amount of the assessment/project in week 3), is quite out of date.
от партнера AZDec 3, 2016
I've lot studied, Thanks to Coursera allow me to tried this course, This is great Course for everyone who want dedicated their self into SEO thing more professional.
от партнера SWAug 9, 2017
This course introduced me to the art of Optimizing a Website for Search through the exploration and critical analysis of a wide variety of genres.
от партнера APApr 6, 2020
Absolutely amazing course, so much detailed information. Definitely recommend for anyone who wants to learns how to optimize a website for search
от партнера KOAug 25, 2016
This is an amazing course that will benefit any Online Marketing professional. I learned so much. Thank you very much to the Coursera team.
от партнера SBMay 24, 2019
I was happy to see more advanced insights and knowledge to SEO. Technical SEO is important and must be learned and applied throuroughly.
от партнера INMar 30, 2017
Although the course was quite good, it wasn't really relevant to me as it was very focused on the USA (especially the local seo part)
от партнера AKAug 13, 2017
I so much enjoyed this course and its very detailed and practical guides on web site optimization. I learned so much. Thank you!
от партнера KDMar 8, 2017
I found this really useful and informative. The assignment was a really good way to be able to apply the learning. Good job!!
от партнера ABApr 24, 2017
The course prepares you for optimizing an entire website and gives you the ability to confidently audit a client's website.
от партнера MBSep 12, 2016
This Course is great! The local SEO is so helpful, as well as all the awesome new features introduced here. Thanks Rebekah.
от партнера JTJun 13, 2016
I learned a lot from this course, but was disappointed that some of the information and downloads referenced were missing.
от партнера PCJun 1, 2016
The course is very thorough and well explained. It lays out the steps for optimizing a website for search in clear terms.
от партнера JDFeb 27, 2018
Quite useful, but again asks for using tools which are paid, which disables us from doing the tasks the best we can.
от партнера SMJul 8, 2017
Excellent Course. Nice presented and very easy way to go trough it. Great examples and additional materials.
от партнера AOMar 22, 2018
Very practical teaching that can be applied with useful templates, best practices and tools suggestion.
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