Об этом курсе
4.9
51 ratings
16 reviews
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management....
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Intermediate Level

Промежуточный уровень

Clock

Предполагаемая нагрузка: 3 hours/week

Прибл. 12 ч. на завершение
Comment Dots

English

Субтитры: English

Чему вы научитесь

  • Check
    Develop a customized SEO solution for any website
  • Check
    Identify optimization opportunities on a client's site
  • Check
    Improving a site’s metadata and on-page elements
  • Check
    Manage effective client relationships
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Intermediate Level

Промежуточный уровень

Clock

Предполагаемая нагрузка: 3 hours/week

Прибл. 12 ч. на завершение
Comment Dots

English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
11 ч. на завершение

Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement

In this first milestone, you will identify a potential client’s website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to inform and persuade a potential client to adopt a new SEO strategy. Finally, you will develop a set of kick-off questions that will help gather the information you need to begin to develop your SEO strategy. ...
Reading
2 видео (всего 9 мин.), 4 материалов для самостоятельного изучения, 1 тест
Video2 видео
Milestone 1 Assignment Overview5мин
Reading4 материала для самостоятельного изучения
Identifying a Potential Client - Resources (Part 1)10мин
Create an SEO Pitch - Resources (Part 2)30мин
Develop Kickoff Questions - Resources (Part 3)20мин
Kick-Off Questions Template1мин

2

Раздел
Clock
17 ч. на завершение

Milestone 2: Initial Research Phase

In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website. ...
Reading
1 видео (всего 8 мин.), 6 материалов для самостоятельного изучения, 1 тест
Video1 видео
Reading6 материала для самостоятельного изучения
Developing a Persona - Resources (Part 1)30мин
User/Buyer Persona Template1мин
Performing Keyword Research - Resources (Part 2)40мин
Keyword Research Example & Template1мин
Conducting a Competitive Analysis - Resources (Part 3)50мин
Keyword Competitive Analysis Template1мин

3

Раздел
Clock
12 ч. на завершение

Milestone 3: Conducting a Content Audit and Technical Review

In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO....
Reading
1 видео (всего 8 мин.), 9 материалов для самостоятельного изучения, 1 тест
Reading9 материала для самостоятельного изучения
Competitive Content Analysis (Part 1)30мин
Competitive Analysis Template1мин
Internal Content Audit - Resources (Part 2)30мин
Internal Content Audit Template1мин
Keyword Mapping - Resources (Part 3)50мин
Keyword Mapping Template1мин
Technical SEO - Resources (Part 4)20мин
Error Tracking Template1мин
Technical Audit Template1мин

4

Раздел
Clock
6 ч. на завершение

Milestone 4: Presenting Your Findings

In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business. ...
Reading
2 видео (всего 6 мин.), 2 материалов для самостоятельного изучения, 1 тест
Video2 видео
Project Summary1мин
Reading2 материала для самостоятельного изучения
Presenting Your Findings - Resources30мин
SEO Audit Template1мин
4.9
Direction Signs

67%

начал новую карьеру, пройдя эти курсы
Briefcase

83%

получил значимые преимущества в карьере благодаря этому курсу
Money

25%

стал больше зарабатывать или получил повышение

Лучшие рецензии

автор: JHOct 30th 2016

If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft.\n\nWhen you complete this course you will be ready to put your skills to work!

автор: ISNov 6th 2016

I am very glad for such amazing tool like this one. It´s very good within SEO standpoint in his practical experience and for our recall for variety of the tools in this spectrum.

Преподаватель

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

О University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

О специализации ''Search Engine Optimization (SEO)'

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Остались вопросы? Посетите Центр поддержки учащихся.