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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

4.8
звезд
Оценки: 10,184
Рецензии: 1,978

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии

AT
8 июня 2017 г.

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AT
2 дек. 2015 г.

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

Фильтр по:

1776–1800 из 1,942 отзывов о курсе Введение в маркетинг

автор: Cherag B

31 мар. 2019 г.

The test had a few very specific questions - but overall great !

автор: Malende S

11 дек. 2017 г.

some quizzes where quite difficult but learnt a lot from course

автор: rebecca

12 сент. 2019 г.

Muy buen curso, me ha enseñado muchísimas cosas. Recomendable.

автор: Kat

25 авг. 2017 г.

Overall great information and easily understood presentations.

автор: Sarah E

5 июня 2017 г.

Could have used more examples to drive home conceptual points.

автор: Abhishek M

28 дек. 2015 г.

The course is good and it covers various aspects of marketing.

автор: Yoshi F T

7 мар. 2019 г.

It has been possible to learn a basic framework of Marketing.

автор: Monique Y

3 янв. 2021 г.

Material was well-presented and concepts clearly explained.

автор: Matilda M

29 июля 2018 г.

Great overview, easy to understand without prior knowledge.

автор: Lauren R

30 июля 2020 г.

Examples could get refreshed, otherwise great instruction.

автор: Tanchanok C

25 апр. 2020 г.

It’s really useful. I’m happy to be part of this course.

автор: shikhar p

22 апр. 2019 г.

good quality ,great insights for people new to marketing

автор: Joshua S

29 июня 2018 г.

It's a succinct course in basic principles or marketing.

автор: Carlos E P

28 мар. 2016 г.

Simple but updated course and easy to follow. Thank you!

автор: Gerard O

27 апр. 2020 г.

Slightly confusing at times, but extremely educational.

автор: Sarah A

22 февр. 2020 г.

A great course it was interesting and i had so much fun

автор: BrandKarma

22 апр. 2018 г.

Good for newbie like me. More acknowledge for everyone.

автор: Yuliya C

27 февр. 2019 г.

interesting course, but some information was outdated.

автор: Pradeep J

21 февр. 2016 г.

An excellent course that is original and contemporary.

автор: Daniel H B

12 мар. 2017 г.

awesome but make sure that the lectures are readeable

автор: Ashley E

17 мая 2020 г.

it was a bit of a challenge but I made it thank god.

автор: Bhaskar A V

24 апр. 2020 г.

Course is good to understand marketing fundamentals.

автор: Nienke T

4 авг. 2017 г.

Interesting material and entertaining professors!

автор: Houari B

20 дек. 2016 г.

I have learnt a lot from this course, thank you.

автор: 蔡泓翔

2 апр. 2016 г.

The explanation is clear and easy to understand.