Chevron Left
Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 9,745
Рецензии: 1,913

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии


Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

Фильтр по:

1676–1700 из 1,875 отзывов о курсе Введение в маркетинг

автор: Sebas B

Apr 07, 2020

A very useful and well explained course if you want to introduce yourself to the modern marketing

автор: RAFIK F

May 27, 2020

An excellent introduction to marketing. Very valuable information and knowledge that was shared.

автор: Henry

Apr 02, 2016

For Non-marketing major, quite good learning course. can get some basic conception of marketing.

автор: Eric H

May 28, 2016

It will be better if some slides can be shared and students do not need to type down everything

автор: Nur Z M S

May 21, 2020

The course manages to spark my interest to pursue the Marketing education for a career change.

автор: Clarisa M

Apr 16, 2016

I just wish I could see the correct answers after the test so I can correct my own mistakes!!!

автор: Taylor B

Oct 26, 2016

A good introduction to marketing and easy to understand for someone with no prior experience.

автор: Payal B

Mar 04, 2020

for some topic, we need a basic example which can be easy to relate to.Overall great leaning

автор: Prashath

Mar 17, 2016

Course is very interesting and it made a good listener. Content is very useful in my studies

автор: Ronald G

Feb 20, 2018

As a non business engineer, I found the course and information intriguing and informative.


Aug 09, 2018

can't ask for anything better, learnt more in a week than i ever thought. Thanks Cousera

автор: Jingxia P

Jan 09, 2016

Full of cool ideas and clearly illustrate the marketing basic concept. highly recommend!

автор: Mike W

May 29, 2019

A good overview, however would have been improved by some downloadable overview/notes.

автор: yasir b k

Jun 20, 2016

its a very helpful course specially barbra kahn

i recommend everyone to listen to her

автор: Alexander M

Mar 21, 2018

Content is good, quizzes are written strangely - not the best questions or wording.

автор: 张焱嘉

Dec 31, 2015

As some of the culture is different in China, the course give me a good information

автор: Kavish S

May 11, 2020

amazing course, teaches about the basics and each and everything about marketing!

автор: Mauro J B

May 07, 2020

Excelente curso! Muy interesante, por sobre todo los módulos de la Profesora Kahn

автор: tzach l

Feb 20, 2016

Good, clear, lectures.

Two minor issues:

Slides are not available

Tests are too easy

автор: Adrian B C B

May 01, 2020

We should have summaries of each Week's learnings, other than that great course

автор: Eseosa I

Feb 16, 2020

The calculation aspect was difficult to understand, but in all, it was awesome!

автор: Sabrina E

Apr 12, 2020

Very complete and easy to follow despite the language barrier and new concepts

автор: Divya G

Sep 19, 2019

Some of the case studies we were introduced to were absent from the syllabus.

автор: Federico E

Sep 08, 2018

Good, but a bit messy in the video organization and needs a bit of an update.

автор: Imanol A

Jan 24, 2017

Some of the lectures were great and innovative, others felt rather out-dated