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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 9,217
Рецензии: 1,814

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии


Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

Фильтр по:

1676–1700 из 1,779 отзывов о курсе Введение в маркетинг

автор: Shady R K

Nov 03, 2017

nice course and nice instructors

автор: Deleted A

Jul 09, 2017

Excellent course for a beginner.

автор: Maitrey M

Apr 23, 2016

I wish there were more examples.

автор: Nicholas R

Dec 31, 2019

Some of the examples are dated.

автор: John B

Nov 16, 2019

Nice introduction to marketing

автор: Melvin M B

Jun 10, 2020

Great Professors and Lessons.

автор: Xavier A

Oct 03, 2016

Really useful and interesting

автор: Lovepreet S

May 23, 2020

Very helpful for for success

автор: Theresia M b G

Sep 21, 2018

I learn a lot of new things.

автор: Kuteyi D

Apr 08, 2018

The content is really great!

автор: Osama G R A

Jun 23, 2017

how amazing this course is!!

автор: Michael A

Jul 07, 2017

Good and interesting stuff.

автор: Beiyu L

Feb 17, 2016

Some data were out of date

автор: YELEI Z

Dec 11, 2017

It's a very good course .

автор: Mansour M A

Aug 24, 2019

great course for bignner

автор: Jiajia Z

Oct 04, 2017

Really inspiring course.

автор: Olivia L

Feb 27, 2017

very clear and helpful

автор: Olga V

Jan 07, 2017

Outdated information

автор: nkosinathi

Nov 30, 2016

i so love Marketing!

автор: Miguel A G P

Mar 04, 2016

Preatty good. Do it!

автор: Simran T

Nov 18, 2015

Great explanations!

автор: Lee, M

Jan 27, 2020

overall it's good

автор: Barbara V d S

Mar 07, 2019

Very informative!

автор: Anshul M

Oct 11, 2018

An eye opener on

автор: Trung-Anh N

May 30, 2017

Very interesting