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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 9,737
Рецензии: 1,911

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии


Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!


Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

Фильтр по:

1726–1750 из 1,874 отзывов о курсе Введение в маркетинг

автор: Carlos E P

Mar 28, 2016

Simple but updated course and easy to follow. Thank you!

автор: Gerard O

Apr 27, 2020

Slightly confusing at times, but extremely educational.

автор: Sarah A

Feb 22, 2020

A great course it was interesting and i had so much fun

автор: BrandKarma

Apr 23, 2018

Good for newbie like me. More acknowledge for everyone.

автор: Yuliya C

Feb 27, 2019

interesting course, but some information was outdated.

автор: Pradeep J

Feb 22, 2016

An excellent course that is original and contemporary.

автор: Daniel H B

Mar 13, 2017

awesome but make sure that the lectures are readeable

автор: Ashley E

May 17, 2020

it was a bit of a challenge but I made it thank god.

автор: Bhaskar A V

Apr 24, 2020

Course is good to understand marketing fundamentals.

автор: Nienke T

Aug 04, 2017

Interesting material and entertaining professors!

автор: Houari B

Dec 20, 2016

I have learnt a lot from this course, thank you.

автор: 蔡泓翔

Apr 03, 2016

The explanation is clear and easy to understand.

автор: Patricio A

Aug 24, 2017

No pdf presentations to accompany the videos!!

автор: RAJA M N

Dec 26, 2019

It is really a perfect course for beginners

автор: Lee W B I

Mar 21, 2016

Good teaching and use of relevant examples.

автор: Mark A U

Feb 10, 2016

very informative course. I Highly recommen

автор: Matteo S

Mar 16, 2018

great awesome incredible. Loved prof Kahn.


Apr 01, 2020

Good course with a touch of practicality.

автор: GURU C E

Oct 28, 2018

Please update the course latest examples.

автор: Blair E S

Sep 26, 2019

Fun, interactive and thorough. Thank you

автор: Deleted A

Apr 18, 2016

I learnt so much to benefit my business!

автор: Ntsako F N

Jul 13, 2016

Very insightful and interesting course.

автор: Mohamed O E

Oct 08, 2019

Fantastic course, i have learned a lot

автор: Gabriel F

May 13, 2016

Good contents, tests are well designed

автор: Hesham m s

Jan 14, 2016

i learned a lot about Market technique