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Вернуться к Digital Media and Marketing Principles

Отзывы учащихся о курсе Digital Media and Marketing Principles от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 2,678
Рецензии: 646

О курсе

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Лучшие рецензии


1 сент. 2019 г.

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


24 янв. 2021 г.

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

Фильтр по:

151–175 из 636 отзывов о курсе Digital Media and Marketing Principles

автор: Norma C P P

22 авг. 2018 г.

Excellent for knowing the basic principles of Marketing comparing to the new era

автор: Kimberly K

23 окт. 2020 г.

The video lectures were great. Clear and concise examples were used throughout.

автор: Olesia R

6 нояб. 2019 г.

It is the most interesting and helpful course which need every digital marketer

автор: Shashwat G

5 окт. 2017 г.

Excellent course...loved every bit of it. Nice video capsules by the Professor!

автор: Fabrisio M S P

12 окт. 2021 г.

Muy bueno. Concreta la informaciòn del manejo del marketing en la era digital.

автор: Sangeeta D

24 сент. 2020 г.

This is one of the best courses I have taken as a part of this specialization.

автор: Hernán L P

23 июня 2021 г.

Excelente, solo tengo palabras de agradecimiento, enriquecedor Muchas gracias

автор: Olga P

2 нояб. 2020 г.

Good theoretical course to understand how digital marketing works! Thank you!

автор: Magda G C V

26 сент. 2019 г.

Useful and up to date information. Interviews to companies are very valuable.

автор: Mohamed B

18 авг. 2020 г.

Perfect introduced knowledge!! Thanks professor Mike and Thanks Coursera :)

автор: Eman E B

19 апр. 2016 г.

Thanks for a great introduction for more understanding the various channels

автор: Shivam S

12 нояб. 2020 г.

the course is good but verification process is bad I am trying from 2 days

автор: Warren L

25 сент. 2019 г.

Great course! Looking forward to doing the next one in the specialisation.

автор: Ayush P

29 дек. 2020 г.

Awesome course. Very good examples and references. Thank you very much :)

автор: Lai F C

26 нояб. 2018 г.

Love the course. Thorough understanding on the topic. Thanks Prof. Yao.

автор: AMAN J

6 авг. 2020 г.

Excellent course with detailed videos and a plethora of reading material

автор: RORY C

21 сент. 2019 г.

Great course. Super comprehensive and well taught. Dr. Yao is on point.

автор: Alexandre R

19 авг. 2019 г.

Excelente curso. Professor excelente e conteúdo amplo e bem didático.

автор: PANKAJ R

25 февр. 2020 г.

Entire course is well designed & planned in a very systematic order.

автор: Edwin L C K

24 июня 2020 г.

very good introduction and fundamental course for Digital Marketing

автор: Samia S

24 сент. 2019 г.

This course is very nice. Lots of useful and practical information.

автор: Óscar A M R

2 нояб. 2020 г.

Very well explained and good to start learning from the beginning.

автор: Halide V M

29 мар. 2021 г.

It was a great experience to learn all these enormous principles!

автор: Adriano D

17 сент. 2019 г.

Great course. Deeper and clarify. Important informations. Thanks.

автор: Robert M

3 авг. 2019 г.

Very good so far, lots of interesting transitions. Good lectures.