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Вернуться к Digital Media and Marketing Principles

Отзывы учащихся о курсе Digital Media and Marketing Principles от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 2,678

О курсе

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Лучшие рецензии


1 сент. 2019 г.

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


24 янв. 2021 г.

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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101–125 из 636 отзывов о курсе Digital Media and Marketing Principles

автор: J E

9 мая 2020 г.

This course was indeed very insightful and have improved my knowledge in the area of digital and marketing principles.

автор: Neeru J

21 нояб. 2020 г.

Digital Media and Marketing Principles is an excellent course. and very helpful ,

well-structured and well researched

автор: Mialy A

14 нояб. 2017 г.

so lucky to get learning this course. i had fun and so happy because the teacher has an excellent skills of teaching.

автор: Tamil S

8 мая 2020 г.

Good Learning. Also it would have been better if the supplementary readings are from 2019 or at least from 2018..

автор: Mainak C

27 апр. 2021 г.

It's a great course to learn few important concepts of digital marketing, I really enjoyed it.

Thankyou Coursera!

автор: Kumar V

7 июля 2018 г.

Very informative and a must to opt for if you're looking to understand the Total Landscape of Digital Channels.

автор: Amuzu-Sefordzi V

28 февр. 2021 г.

Am glad to have a great media marketing skill. Possessing tactical and well informed knowledge on this skill.

автор: Ana C

16 сент. 2019 г.

It has been the best course so far, the way the instructor shown the learning resources and his way to teach.

автор: Andres P

31 июля 2018 г.

This course reinforce the concepts of the three previous courses, and helps to encourage a strategic mindset!

автор: Muhammad'N L A

28 нояб. 2020 г.

Fantastic simplified tutoring principles and practice, give it to Prof Mike Yau.He has done exellently well

автор: Husain A H

28 мая 2020 г.

clear and simple presentations of the principles. You can quickly have a basic understanding of the subject

автор: kenneth n

17 апр. 2020 г.

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

автор: Emilian M

14 янв. 2019 г.

Mike Yao's course was straight to the point, very useful information, concrete examples, great assignments.

автор: Patricia G

25 сент. 2020 г.

This was an amazing course that contributed to my digital marketing learning!!! I fully recommend it!!!

автор: Ahmad A

23 авг. 2020 г.

I am really satisfied this course and training. The trainer is so professional and creative. Thank you.

автор: Anantharam S

4 окт. 2017 г.

Excellant information and great learnings of digital marketing channels. Thanks for the amazing course.

автор: Martin L C A

2 нояб. 2020 г.

Really informative. I can really use these techniques for my own marketing especially in Social Media.

автор: Desislava M

28 янв. 2018 г.

This course is great, very engaging, there was very essential information, I have enjoyed the course!

автор: Phero V

9 сент. 2021 г.

Amazing program with clear information and visual example throughout the course. Highly recommended!

автор: Shakeel A

26 мая 2021 г.

It was excellent and thought provoking course. it increased practical knowledge of digital marketing

автор: Nigel A B

10 дек. 2021 г.

Great course. The content is amazing and the instructor is very knowledgeable in digital marketing.

автор: Sidharth S

14 окт. 2021 г.

This is such an amazing course and the amount of knowledge that is imparted in the video is immense

автор: Abhishek G

21 окт. 2016 г.

Wonderful course and I would recommend everyone to do it who wants insights about digital marketing

автор: Emily B R

4 февр. 2021 г.

The course is very informative. The materials used are up-to-date. The professors are brilliant.

автор: Santiago M C

27 янв. 2022 г.

Really thorough. Proff. Yao does a great job bringing relevant topics and explaining them simply.