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Вернуться к Digital Media and Marketing Principles

Отзывы учащихся о курсе Digital Media and Marketing Principles от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 2,681

О курсе

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Лучшие рецензии


1 сент. 2019 г.

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


29 авг. 2015 г.

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

Фильтр по:

126–150 из 636 отзывов о курсе Digital Media and Marketing Principles

автор: ARMANDO D C

7 апр. 2021 г.

Foi incrével, falou de todas as partes relevantes sobre marketing de redes sociais e muito mais.

автор: Ruben Y W T

21 авг. 2020 г.

Great to have learnt the principles, now to learn the strategies, to put what I've learnt to use!

автор: LUCAS R D S

11 июля 2019 г.

Uma ótima oportunidade com este curso, traz uma nova perspectiva em relação ao marketing digital


8 мая 2020 г.

very useful & informative course for new comers & for professional person in digital marketing.

автор: Yiwen C

26 февр. 2020 г.

Very insightful! It helps me organize my thoughts and introduces a lot of interesting examples.

автор: Vasyl R

31 мая 2018 г.

Very great information and insights regarding The Landscape of The Digital Marketing Channels.

автор: Petru A

1 июля 2021 г.

This course is a very good start for beginners. It is interesting and interactive. Recommend.

автор: Tal v D

1 апр. 2019 г.

I loved the course for the instructor's clear explanation of the concepts.

Highly recommended!

автор: Rishikesh B T

13 июня 2020 г.

Quality course with a comprehensive insight about the world of digital marketing in reality

автор: Vaishnav S

20 сент. 2018 г.

The course was amazing and it really helped me learn a lot about digital media and marketing

автор: Gary S

31 янв. 2021 г.

Excellent course! Dr. Yao does a great job making the material interesting and relevant.

автор: Raunak K

25 сент. 2020 г.

Superior pedagogy compared to previous courses. In sync with contemporary digital space.

автор: Pawan N

27 мая 2020 г.

Nice course through this course i understand power of Digital Media in current scenario


5 мая 2020 г.

very nice elaboration of the important stuff we need to learn for day to day marketing.

автор: Chhaya S

9 янв. 2020 г.

One of the best courses among digital marketing specialization really enjoyed this one.

автор: Cristhian S M A

21 мая 2021 г.

Excellent content and explanation.

I do enjoy the course, congratulations to all team!

автор: homam s

1 июля 2022 г.

Amazing course and up to date information thanks to everyone who has been part in it

автор: Carolina A N

22 июня 2020 г.

Very useful course, with updated information, and friendly for the learner.


автор: Sarah M

7 февр. 2018 г.

really practical and helpful.loved the videos to supplement the reading and lectures.

автор: Tumelo M

4 июля 2017 г.

This is a great course that gives one a clear understanding of the Digital Landscape.


28 июня 2020 г.

Nice learning and principles learned for the successful career in digital Marketing

автор: Γιάννης Β

9 нояб. 2020 г.

Until now it is my favourite course , Gongatulations to professor Yao, amazing job

автор: Gopakumar V S

18 дек. 2017 г.

It was really good. Helped to get insights of mobile marketing, content marketing.

автор: Vinuja S

17 нояб. 2020 г.

the course is great or me because i have learned lot important skill from this.

автор: Christopher G

4 сент. 2020 г.

Up to date overview on digital technology and it's effect on the marketing world