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Вернуться к Digital Media and Marketing Principles

Отзывы учащихся о курсе Digital Media and Marketing Principles от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 2,679

О курсе

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Лучшие рецензии


1 сент. 2019 г.

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.


24 янв. 2021 г.

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

Фильтр по:

251–275 из 636 отзывов о курсе Digital Media and Marketing Principles

автор: Holly C

24 февр. 2021 г.

Thorough and easy to understand

автор: Joana M E

9 авг. 2020 г.

Great lessons! I learned a lot!

автор: Sandeep K

24 июля 2020 г.

great course. very informative.

автор: Prashant k

21 июля 2020 г.

Excellent teachers and guidance

автор: Beatriz E R

4 февр. 2019 г.

Very informative and practical.

автор: Evalyn

10 авг. 2017 г.

Highly engaging and informative

автор: Jordi

20 нояб. 2016 г.

Excellent, very well structured

автор: Tameka R J

10 февр. 2021 г.

Very informative and practical

автор: Christian D

23 окт. 2020 г.

Great presentation of material

автор: Barnendra M C

9 авг. 2019 г.

Good content delivery by Mike.

автор: Annamalai

13 июля 2019 г.

great place to learn and lead.

автор: Abdulrauf I O

31 окт. 2019 г.

It's insightful and educating

автор: Vasilya

25 сент. 2017 г.

The best modul of this course

автор: Alex I

21 нояб. 2016 г.

Great insights, great course!

автор: omeike i f

25 янв. 2016 г.

its great. Thank you for this

автор: Rekhakumari C

28 авг. 2020 г.

interesting & helpful course

автор: SHAYEK A

19 авг. 2020 г.

The course is really helpful

автор: Hiroany D V C F

27 июня 2020 г.

Very Good Course! Thank You!

автор: Dr A R U

26 мая 2020 г.

Superb In Detail Explanation

автор: Deepak K

20 мая 2020 г.

Superbly Talented instructor

автор: Martin W

6 июля 2018 г.

a good foundational overview

автор: Simon P d G

11 апр. 2018 г.

need an update of the course

автор: darsh

7 нояб. 2015 г.

really good and informative.

автор: Omkar B

24 июня 2021 г.

I​t was really Great course

автор: Antoinette E

21 окт. 2020 г.

Excellent course. Thank you