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Data analytics is the science and methodology of using qualitative and quantitative approaches to extracting valuable insights into data from big data sets. This process involves finding key data points, then categorizing the data to analyze connections, patterns, relationships, and other insights. Because data is used in almost every organization, data analytics is a key part of a company’s approach to learning more about its customers, competitors, market trends, and business processes. Data analytics is usually placed into four main sections—descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.‎

Data analytics is valuable to learn because it helps businesses and organizations succeed in their work. Organizations can improve their business performance and increase efficiency as they uncover and learn about various business patterns through data analytics. Getting actionable answers from raw data is a big asset to companies, and is an in-demand business skill. When you learn data analytics, you could work in B2B and B2C commerce, manufacturing, finance, healthcare, and marketing companies, as they all use data analytics to gain better knowledge about their overall business, while improving processes and growing profits.‎

Typical career opportunities that use data analytics are in jobs like a data analyst, quantitative analyst, data engineer, project manager, IT systems analyst, and many other similar roles involved in analyzing data. These roles are in high demand in technology companies, software agencies, large insurance companies, financial credit bureaus, consumer goods companies, financial firms, and cloud data companies. If you’re well-qualified, finding a career in data analytics isn’t difficult. But finding the right kind of company that knows what to do with data analytics effectively is important when working in this career.‎

When you take online courses in data analytics, you could gain a clear understanding of the fundamentals of data analytics, the big data ecosystem, and key elements of data gathering and data mining. What you learn about data analytics in online courses may help you better understand databases and data warehouses and how to explore the various cloud data mining tools. You may also learn to effectively communicate the insights gleaned from data to internal teams. This could help you become a better decision-maker.‎