Jun 09, 2017
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
Dec 03, 2015
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
автор: Abey A•
Jan 08, 2017
Solid teaching however, it was clear that this was pieced together as some of the chronology of references to "previous" sessions seemed off.
автор: Yan Z•
Jan 12, 2016
It is a great course with a good amount of knowledge related to real life. The instructors were very clear! I would recommend it to friends!
автор: Harnon M R•
Jul 14, 2017
Insightful contents in this introductory course! Now I feel empowered for having a marketing mindset in whatever decision I have to take!
автор: Rahul G•
Dec 24, 2019
This course was really useful to understand the Marketing concepts. The faculty explained the concepts in a very understandable manner.
автор: Bianca W•
Mar 03, 2018
A little bit too much focus on e-commerce and B2C but other than that very informative and well structured. I learned a lot. Thank you!
автор: Manoj K T•
Apr 26, 2020
Gave different view about marketing.Instead just theory,they showed it with numbers and models to improve the ultimate number "profit"
автор: Adrian V R•
May 21, 2020
I really enjoyed the course. I feel like I have a much better understanding of the basic concepts of marketing and building brand aw
автор: kris G•
Apr 04, 2020
Gives basic view on Marketing. Just to start learn more deeply on pricing or customer behaviour . Digital marketing barley touched.
автор: William H L•
Dec 24, 2018
Principals are solid, It aided me in evaluating my companies approach to marketing and the proper roll it should play going forward.
автор: Kelly D•
Apr 30, 2017
Great teachers and very interactive. I like having the spot questions in between each section as it kept me from getting distracted.
автор: Boyi Y•
May 06, 2020
The quiz in 3rd week have some questions that the material in that week does not fully answer. Other than that the course is great!
автор: Muhammad S•
Jan 11, 2019
Good class easy and good professor best place to know about introduction to marketing. Thanks Coursera and Warton Business School
автор: Le H T•
Dec 15, 2015
This course helps me know more basic concept about Marketing. It gives me a chance to dig deeper in Marketing field.
Many thanks :)
автор: Vyom G•
May 04, 2020
The course delivery and content is quite lucid and easy to understand. One suggestion is to add cases from outside of the US.
автор: Arman A•
Apr 19, 2016
Great introduction. Excellent presentations with great speakers. I appreciated the different angles provided by the different
автор: Gayane Y•
Mar 25, 2020
The lectures are interesting, but the materials should be updated, newer company and research examples should be involved.
автор: Daniela C•
Mar 14, 2018
Quizzes were too easy compared to final exam. Reading material could be more, the videos have little information/theory.
автор: YAHYA Z•
Feb 05, 2017
Provides a comprehensive introduction to marketing fundamentals, with a reflection on the modern markets implementation.
автор: Matthew P B•
Jun 13, 2020
Good course with useful things to learn. Couple glitches with the info regarding the 5Cs and a couple quiz questions.
Mar 26, 2017
it's a good introduction to marketing world with easy language and tremendous description in recent marketing science
автор: Nichola C•
Apr 16, 2016
Good course for understanding the basics of marketing and pique interest in the complex creature that is the customer.
автор: Swathy E•
Jan 02, 2016
Completely enjoyed the course. This changed the way i look at a commercial in my daily life. Thanks to the professors.
автор: Ravishu A•
Jan 09, 2016
A good starting point to build up the fundamental basics needed for further detailed study in the field of marketing.
автор: Thomas H•
Sep 03, 2019
Very good introduction to the topic for someone who only understood marketing from the perspective of the consumer.
Apr 26, 2019
Course content is really good and very practical.
Wish there is a downloadable PDF material of the lecture contents.