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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

4.8
звезд
Оценки: 9,756
Рецензии: 1,916

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии

MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

Фильтр по:

1176–1200 из 1,878 отзывов о курсе Введение в маркетинг

автор: 경민 조

Feb 21, 2016

I learn a lot about marketing !

автор: Theresa X

Feb 19, 2016

really convenient for learners!

автор: Nada h

Jun 30, 2020

I like this course its so easy

автор: Daniel P

May 20, 2020

I really did enjoy this course

автор: Palash w

Apr 06, 2020

Raju sir was truly incredible.

автор: Mahmoud A M I

Jan 10, 2020

useful and great way to future

автор: Oleksandr K

Sep 11, 2019

Very intensive and interesting

автор: Michael M N

Aug 25, 2016

just one word to say, perfect!

автор: clarence T

Mar 23, 2016

Great professors, great course

автор: Jose V

Feb 28, 2016

Loved it!!! excellent content.

автор: Vo T P A

Jun 02, 2020

Super helpful and interesting

автор: KOJI T

May 30, 2020

very compact but informative!

автор: Basel A

Mar 04, 2019

professor barbara is amazing!

автор: Pedro S N

Jan 26, 2018

I learned a lot. Tks Wharton!

автор: Nick S

Dec 15, 2017

Comprehensive and informative

автор: Terry B

Sep 03, 2017

This was an excellent course.

автор: Shahaan V

Jan 03, 2017

Comprehensive and taught well

автор: Fifi K

Oct 30, 2016

Organized and well-structured

автор: Daniel N

Sep 15, 2016

This is a really good course!

автор: Raghav M

Sep 10, 2016

learned lot of new concets...

автор: Manos Z

Mar 01, 2016

Very good lecturers. Perfect.

автор: Зарина

Dec 26, 2015

Best course ever! Thank You))

автор: Aayushi G

Sep 02, 2020

very helpful and informative

автор: Harrison S

Jul 17, 2020

Great course, learned a lot.