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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

4.8
звезд
Оценки: 9,531
Рецензии: 1,871

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии

MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

Фильтр по:

1051–1075 из 1,833 отзывов о курсе Введение в маркетинг

автор: Elinyue

May 07, 2016

My first course on Coursera,it's amazing

автор: Akash j

Apr 29, 2016

Concepts are explained in excellent way.

автор: Ashutosh D

Mar 28, 2016

Excellent Course. I highly recommend it.

автор: 郭晓丹

Dec 30, 2015

Very helpful for marketing green hands.

автор: Ulisses G G

May 05, 2020

very useful!! and I enjoyed doing it!!!

автор: Preet S S

Apr 19, 2020

Learned alot about basics of marketing.

автор: Muhammad U A

Dec 29, 2018

Very informative and easy to understand

автор: Rahul C

Nov 21, 2018

Well structured and easy to understand!

автор: Aditya T

Jul 21, 2018

ALL CONCEPTS WERE BEAUTIFULLY EXPLAINED

автор: manish u

May 27, 2018

one of the best marketing online course

автор: Karolis K

Dec 19, 2017

good quality content, a lot of examples

автор: Nikolay A

Jun 01, 2020

Very good content, pace, and lecturers

автор: Ahmed H M

Mar 27, 2020

Great start for marketing knowledge ..

автор: kelly

Jan 09, 2020

Great course! I strongly recommend it!

автор: Kenn W

Apr 09, 2019

My first Coursera course, fantastic!!!

автор: Jacob M

Aug 20, 2018

Lovely course!! Prof Kahn is brilliant

автор: Vinay K S

Jul 20, 2018

this course is very good for beginners

автор: Ankit Y

Jun 18, 2018

A very beneficial course for beginners

автор: Huynh N T

Feb 13, 2017

wonderful course, really useful for me

автор: Modestman

Feb 02, 2017

Very good course. I like it very much.

автор: Mohammed E

Oct 16, 2016

it is amazing course

it is very useful

автор: Daniel B

May 24, 2020

It was an excellent experience for me

автор: Perera M S T

May 22, 2020

Well organised and presented. Thanks.

автор: Ahmed M M A

May 13, 2020

Great start to marketing fundamentals

автор: Low J W J

Nov 23, 2019

Extremely comprehensive for beginners