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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 9,911
Рецензии: 1,941

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии


Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.


Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1201–1225 из 1,903 отзывов о курсе Введение в маркетинг

автор: Vo T P A

Jun 02, 2020

Super helpful and interesting

автор: KOJI T

May 30, 2020

very compact but informative!

автор: Basel A

Mar 04, 2019

professor barbara is amazing!

автор: Pedro S N

Jan 26, 2018

I learned a lot. Tks Wharton!

автор: Nick S

Dec 15, 2017

Comprehensive and informative

автор: Terry B

Sep 03, 2017

This was an excellent course.

автор: Shahaan V

Jan 03, 2017

Comprehensive and taught well

автор: Fifi K

Oct 30, 2016

Organized and well-structured

автор: Daniel N

Sep 15, 2016

This is a really good course!

автор: Raghav M

Sep 10, 2016

learned lot of new concets...

автор: Manos Z

Mar 01, 2016

Very good lecturers. Perfect.

автор: Зарина

Dec 26, 2015

Best course ever! Thank You))

автор: Aayushi G

Sep 02, 2020

very helpful and informative

автор: Harrison S

Jul 17, 2020

Great course, learned a lot.

автор: Christopher P

Mar 30, 2020

Informative and interesting.

автор: Hoang V H

Nov 17, 2018

A highly informative course.

автор: Aaron z

Oct 29, 2017

Changed how I see the world.

автор: Rihan C

Oct 26, 2017

Learn a lot from it! Thanks!

автор: Swapnil B

Feb 27, 2016

Wonderful and easy to grasp.

автор: Adilet T

May 05, 2020

Insightful, would recommend

автор: Johannes B

Apr 24, 2020

Easy and simple to complete

автор: Furio M

Apr 19, 2020

Very interesting and useful

автор: Berend V

Aug 21, 2018

remarkable course, loved it

автор: Rahul R

Dec 12, 2017

very well designed course..