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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 9,932
Рецензии: 1,944

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии


Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!


Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1151–1175 из 1,904 отзывов о курсе Введение в маркетинг

автор: Marjorie M

Nov 06, 2016

loved this course! Learned so much!

автор: Kemal

Mar 10, 2020

Great narrative and great content.

автор: Kenan K

May 15, 2017

Thank you for all the information.

автор: Giennadij A

Jul 19, 2016

sharp, clear and meaningful course

автор: Brian P

Feb 11, 2016

Outstanding course and professors.

автор: Khaled

Dec 11, 2015

Wonderful, simple and professional

автор: Cassandra S

Aug 24, 2020

Very informative and well-taught.

автор: Chloe F

May 19, 2020

Amazing course and quality videos

автор: Claire J

May 11, 2020

Very enjoyable! Great Professors!

автор: Veronica G

May 03, 2020

Very good insights from experts!!

автор: aditya b

Jul 25, 2019


автор: Sara s

Feb 07, 2019

a good introduction for beginners

автор: Dharanidhar

Oct 03, 2018

Wonderful course & good teaching.


Dec 29, 2016

Explained in very simple way!!!!!

автор: Phedeline T

Nov 10, 2016

Very informative and eye-opening.

автор: Shedlyne B

Dec 31, 2015

Best marketing course I ever had!

автор: Sabrina E

Dec 29, 2015

Amazing course, great professors.

автор: Abhijit

Dec 07, 2015

Very well explained with examples

автор: Ana G

Jul 31, 2020

Thank you, everything was clear!

автор: Waka S

Jul 20, 2020

Thank you very much from Tokyo:)

автор: Eid M A E

Apr 04, 2018

Great Value Course for Marketers

автор: Rajkumar G

Nov 07, 2017

Great Content. Great Professors.

автор: Rui J

Sep 20, 2017


автор: Musarrat R

Jan 18, 2017

Great introduction to Marketing.