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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 9,745
Рецензии: 1,913

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии


Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

Фильтр по:

1276–1300 из 1,875 отзывов о курсе Введение в маркетинг

автор: Rafael E

Apr 16, 2017

The Best of Marketing

автор: Alexandre B P d S

Aug 18, 2016

Muito Bom! Recomendo!

автор: Racheal

Apr 18, 2016

very helpful to me~~~

автор: Karim

Aug 06, 2020

very valuable course

автор: POLARJ S

Jul 22, 2020

Amazingly Insightful

автор: Kendall T

Jul 16, 2019

Great Value and ROI!

автор: Vivian W

Jul 08, 2018


автор: Chadi A G

Feb 13, 2018

Excellent and smooth

автор: Shanthan S

Oct 31, 2017

life changing course

автор: sahil b

Jan 11, 2016

Very Good and Useful

автор: Sajedul I

Jan 10, 2016

Really a great one !

автор: Rafi M

May 01, 2020

Excellent Loved it!

автор: chandra m u

Apr 18, 2020

excellent material.

автор: Dakshinamoorthy.D

Jan 23, 2020

I like this course.

автор: Rochelle L B

May 11, 2019

Practical learnings

автор: Sejan R C

Mar 22, 2018

i love that course.

автор: Shuting W

Feb 11, 2018

Very useful course.

автор: Sam 宗

Nov 18, 2017

Thank you coursera.

автор: Natalia

Jul 20, 2017

I enjoyed it a lot!

автор: Liu Y

Aug 18, 2016

It's a great course

автор: Suraj P

Jan 25, 2016

Exceptional course!

автор: Shubha T

Dec 12, 2015

Excellent teaching.

автор: Deleted A

Dec 12, 2015

Very good course!!!

автор: Cathy L P

Sep 09, 2020

Thank you so much.

автор: mostafa m

May 07, 2020

simple but perfect