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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

4.8
звезд
Оценки: 8,814
Рецензии: 1,718

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии

AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

Фильтр по:

1251–1275 из 1,695 отзывов о курсе Введение в маркетинг

автор: beshoy a a

Apr 20, 2020

very helpful

автор: Priyadarshan A

Mar 25, 2020

Great Course

автор: Lingfei L

Dec 04, 2019

excellent!!!

автор: Deleted A

Sep 07, 2019

Very Awesome

автор: RACHEL H

May 20, 2019

great course

автор: Hivandro M

Jun 29, 2017

great course

автор: Irene H

Jan 22, 2017

very helpful

автор: haoshuai

Nov 12, 2016

great course

автор: George P

Feb 29, 2016

Challenging!

автор: Simran L

May 13, 2020

it was good

автор: Deeksha V

May 13, 2020

Nice course

автор: MUHAMMAD U S

Sep 29, 2019

nice cource

автор: Ahmed M A E M M

Jun 16, 2019

good course

автор: Deleted A

Jun 11, 2019

Great Info.

автор: amdifi h

Apr 03, 2019

great cours

автор: Altanzaya

Mar 22, 2019

Interesting

автор: Peter M

Jun 21, 2018

Good course

автор: Mohamed M A A E A

Feb 13, 2018

Exceptional

автор: victoria

Jun 04, 2017

市场营销入门,非常不错

автор: PALASH J

Aug 27, 2016

Nice Course

автор: Iván A C C

May 10, 2016

Just great!

автор: 陈雨星

Mar 24, 2016

pretty good

автор: Chao L

Feb 01, 2016

Marketer必备。

автор: mahmoud e

Jan 27, 2016

wonderful !