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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

4.8
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Оценки: 9,756
Рецензии: 1,916

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии

MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

Фильтр по:

1251–1275 из 1,878 отзывов о курсе Введение в маркетинг

автор: Christopher T

Oct 03, 2016

great course. thank you!

автор: Juliana Z

Mar 20, 2016

very helpful and useful!

автор: Julie W

Feb 22, 2016

A course with a purpose.

автор: TIAN X L

Jan 21, 2016

听了那么多年4P模型,第一次有人解释的这么清楚。

автор: Sam G

Sep 05, 2020

loved it, very helpful.

автор: silvia n

Apr 03, 2020

Great class, thank you!

автор: Sumantra B

Dec 19, 2019

Insightful and rigorous

автор: RAMKRISHNA S T

Jun 12, 2019

Very informative course

автор: Akhil k R

Oct 05, 2018

This course is awesome!

автор: Vladimir G

Mar 17, 2018

Very intresting course.

автор: Mohammed Z

Dec 19, 2017

It was a great course

автор: Jane S

Sep 28, 2016

I love Professor Fader!

автор: smithila

Jul 26, 2016

Exceptionally excellent

автор: mahdi s

May 16, 2016

This course is awesome!

автор: Zhongxu P

Apr 23, 2016

Very excellent lecture.

автор: Renato A P M

Jan 22, 2016

Great course and books.

автор: 林鸿

Jan 10, 2016

讲的挺好的,不过如果测试的问题也能有中文就好了

автор: Christopher F

Nov 24, 2015

What an amazing course!

автор: Kanika M

Jul 13, 2020

one of the best courss

автор: Muhammad A A

Nov 14, 2017

Great Course

Thank you

автор: Frank B

Sep 14, 2017

Very good introduction

автор: German O

Jun 24, 2017

It is excellent course

автор: Akanksha C

Apr 15, 2017

Loved it! so enriching

автор: Hosni A

Feb 05, 2017

Great Intensive Course

автор: Solomiya Z

Jan 24, 2016

was quite interesting!