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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 9,507
Рецензии: 1,868

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии


Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

Фильтр по:

1076–1100 из 1,829 отзывов о курсе Введение в маркетинг

автор: Khristya K

Nov 24, 2017

Extremely informative and motivating!

автор: Saul S

Nov 24, 2017

A lot of information, well presented.

автор: Daniel S

Jun 11, 2017

Overall, a great introduction course.

автор: 瑞鹏 曹

Apr 23, 2017

My dream school !!!!!!!! Rui peng cao

автор: Abdelouahab E M

Jul 06, 2020

Excellent cours et excellent contenu

автор: Eman A

May 31, 2020

It's very usefull course, Thank you.

автор: Faizan A

May 27, 2020

The professors are truly amazing..!!

автор: Mark M

May 05, 2020

good contents ,up to date topics , s

автор: Hunter J

Apr 16, 2019

Very informative! Highly recommend.

автор: Joseph B J

May 29, 2018

Very informative, a must take course

автор: Chetan B

May 27, 2017

Loved the content and the Professors

автор: Christine M

Jan 03, 2017

Very informative and relevant course

автор: IRFAN S

May 28, 2016

Best Marketing course on this planet

автор: Stephen T

Feb 20, 2016

Great course, extremely well taught.

автор: James E H

Jan 30, 2016

Excellent instructors, great course.

автор: Brandon J N

Jul 01, 2020

Such an amazing ;earning experience

автор: Oscar P

May 31, 2020

I really loved Pro. Kahn lectures!!

автор: Gilmar C A

May 16, 2020

Tive uma ótma experiência obrigado.

автор: Michael C

Mar 10, 2020

Very nice introduction to marketing

автор: Bhargav R V

Apr 22, 2019

very well designed course.Thumbs up

автор: Dove

Oct 05, 2018

Changed my perception of marketing!

автор: Ning Y

Apr 08, 2018

Great lecturers with great courses.

автор: Nivedita S S

Mar 21, 2018

great! very informative and useful.

автор: Shaubhik D

Feb 13, 2018

It was informative and interesting.

автор: zahed a m

Nov 30, 2017

learn lot of thing about marketing.