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Вернуться к Channel Management and Retailing

Отзывы учащихся о курсе Channel Management and Retailing от партнера Международная бизнес-школа IE

Оценки: 991
Рецензии: 184

О курсе

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Лучшие рецензии


2 авг. 2020 г.

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.


16 мар. 2017 г.

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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176–184 из 184 отзывов о курсе Channel Management and Retailing

автор: bhavik p m

7 февр. 2017 г.

Didnt find it very interesting because of language interpretation issues. The content was good though!

автор: Aseem G

13 июля 2021 г.

Outdated material, and professor's spoken English is a little tough to understand for untrained ears

автор: LUOKEKE L

19 авг. 2020 г.

The professor’s English is so bad and the course is too easy

автор: Mira V

9 дек. 2020 г.

Unfortunately I am far away from being satisfied with Channel Management and Retailing course.

Language barrier is a huge issue – at times it was extremely difficult for me to understand what actually the lecturer meant, as the way she structures her sentences doesn't make much sense in English, plus some words were inaudible and even subtitles didn't help.

Second big issue is the structure of the material – very chaotic and unstructured. It was difficult to catch her drift.

And lastly, big part of the material is outdated – citing articles and researches from 2009, 2010 and 2015 from nowadays perspective seems a bit irrelevant – for example the whole part about online retailing.

I do not recommend this course as I barely found any use of it. As, I said, I am very disappointed.

автор: Elzbieta Z

13 апр. 2020 г.

This is so far the weakest part in the specialization and I am seriously disappointed. First, it needs update. A respected company should not publicly claim in 2020 that Apps are a myth and present online retailing as if it was a concept from Back to the Future films. Besides, the course was pure theory and zero practice. With so many possibilities of practical assignments, the only one offered consists of copy and paste from an article. Shameful.

автор: Willy P B

25 окт. 2016 г.

Siento que este curso ha sido el más flojo de toda la especialización. La profesora cometía errores gramaticales mientras hablaba y su acento tan marcado hacía recordar el "Un Café con Leche in la Plaza Mayor" de hace unos años. No pongo en duda sus conocimientos pero he tardado mucho más en completarlo debido a esos puntos.

автор: Tong Z

8 мая 2016 г.

the quality of this course is very low, and the content are not interesting and useful at all.

автор: Vaibhav G

18 дек. 2020 г.

Its highly intense and too lengthy

автор: Zhengyi X

16 окт. 2021 г.

so much repetition...