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Вернуться к Channel Management and Retailing

Отзывы учащихся о курсе Channel Management and Retailing от партнера Международная бизнес-школа IE

Оценки: 991
Рецензии: 184

О курсе

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Лучшие рецензии


2 авг. 2020 г.

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.


16 мар. 2017 г.

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

Фильтр по:

126–150 из 184 отзывов о курсе Channel Management and Retailing

автор: Himanshu K S

3 июня 2020 г.

A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.

автор: Saurabh M

20 февр. 2018 г.

The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.

автор: Zeynep A G

10 авг. 2020 г.

Thanks to Professor Maria Teresa Aranzabal.

Everything was cool.

There could be more written tables/lists or charts.

And some subtitles were wrong

автор: Chinmay S

20 янв. 2020 г.

Lots of mistakes when looking at what instructor says & the subtitles which canbe a problem for some people.

Course content is pretty good.

автор: Anuj S

27 мая 2017 г.

it was a really a great and useful course to do. Enjoyed the way the explain the things and specially the interaction with industry expert

автор: sagar v

22 дек. 2017 г.

Theory taught should be associated with examples, to cement the learning. That was the only thing that was lacking

автор: Julia F

9 апр. 2020 г.

Content is very interesting but it´s difficult to understand professor. Her English is too poor.

автор: Naincy G

3 июня 2020 г.

A Course with all relevant insights about channel distribution and retail management

автор: Francois R

22 авг. 2016 г.

Not as complete as the two first courses of the specialization but still good.

автор: Adcon S

14 окт. 2020 г.

Good for knowledge update about channels and retailing strategies


15 сент. 2021 г.

must for understanding about retail and distribution channel.

автор: Saahid r

9 нояб. 2020 г.

The course was amazing learning about retail management.

автор: Eileen O

21 июня 2016 г.

The instructor was hard to understand at times.

автор: Miguel J

9 мая 2016 г.

A great course! Of course I will recommend it.

автор: Mohamed E

18 янв. 2018 г.

the subtitle didn't match with the Video

автор: Mohammad M

9 июня 2016 г.

great course about distribution channels

автор: Rinchy

24 янв. 2017 г.

I love the interview parts.

автор: Ibeth J

18 окт. 2019 г.

Excellent professor!

автор: CAYABYAB, M R D

13 мая 2022 г.

Very great course!

автор: Archit A

15 июня 2020 г.

Fantabulous Course

автор: Chukwu I I

30 янв. 2020 г.

Lecture was good

автор: 1971301026 R Y

22 мар. 2022 г.

i​t was good

автор: Siddharth C

26 мая 2020 г.

nice course

автор: KAUNG N S

19 апр. 2016 г.


автор: parth s

30 сент. 2018 г.