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Вернуться к Channel Management and Retailing

Отзывы учащихся о курсе Channel Management and Retailing от партнера Международная бизнес-школа IE

Оценки: 992
Рецензии: 184

О курсе

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Лучшие рецензии


2 авг. 2020 г.

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.


16 мар. 2017 г.

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

Фильтр по:

26–50 из 184 отзывов о курсе Channel Management and Retailing

автор: Marcela C

23 авг. 2020 г.

Este curso me encantó, profundiza en los conceptos de una manera sencilla de comprender con ejemplos muy claros.

автор: Syed S A

30 июня 2020 г.

Wonderful course, helped and highlighted the elements of channel and retailing. Made me think in new directions.

автор: Deleted A

8 июля 2017 г.

Enter the exciting and complicated world of Retail Management. the course material and instructors are good.

автор: Iurii S

15 нояб. 2019 г.

Very professional tutor. She was very interesting and emotional. Perfect course about e-commerce.

автор: Chavda P M

31 мая 2020 г.



17 апр. 2020 г.

Very Well explained and provide thorough learning alongside engaging reads and assignments.


7 июня 2020 г.

Amazing content, good instructor, fee grammatical errors in question otherwise excellent.

автор: Mercelena L

16 окт. 2020 г.

Grandes conocimientos se adquieren en este curso, excelente profesora. Muchas gracias!

автор: Ajith G

24 янв. 2021 г.

Course covers latest trends in channel management, retail, omni channel strategies

автор: Phu M

23 июля 2019 г.

Tremendously information and valuable knowledge gained from this specialization.

автор: Abhijay M K

5 мая 2021 г.

Very insightful course, thanks to the instructor, it was fun and easy to learn.

автор: T. A

26 апр. 2020 г.

This course has helped me to dwell more about channel management and retailing

автор: Michael T

21 апр. 2016 г.

A very informative course that proved to be very useful to me in my work.

автор: Filipe H S C

17 мая 2020 г.

Great experience, although the subtitles/transalation needs some work.

автор: Łukasz C

21 авг. 2016 г.

Really great introductionary course with helpful additional recources!

автор: Christopher J

17 сент. 2020 г.

It is a great in which i have learned many retail management things.

автор: debasmita h

25 июля 2020 г.

Very session was very much interesting & also I learn lot of things.

автор: Katya F

23 нояб. 2020 г.

Very interesting and useful course. English easy to understand.

автор: SHUBHAM P G

1 июня 2020 г.

excellent course views for marketing specialization students

автор: Sulaimon y

27 сент. 2020 г.

My review for this course is that is an interesting course

автор: faiyyaj s

26 сент. 2021 г.

Very good explanation of channel management and retailing

автор: Himanshu S

21 июня 2020 г.

Very fruitful course,i have learnt a lot from this course

автор: Jaimie W

26 нояб. 2018 г.

So much great information! Really enjoyed this course.

автор: VeenaHS

5 дек. 2020 г.

Very good insight on retailing and channel management

автор: Xiomara Y C C

28 авг. 2020 г.

The course was easy to follow and really interesting!