Об этом курсе
4.3
Оценки: 325
Рецензии: 59

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Начальный уровень

Прибл. 8 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 2-4 hours/week...

Английский

Субтитры: Английский, Корейский

Приобретаемые навыки

Retail ManagementSupply ChainRetailingChannel Management

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Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.

Начальный уровень

Прибл. 8 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 2-4 hours/week...

Английский

Субтитры: Английский, Корейский

Программа курса: что вы изучите

Неделя
1
1 ч. на завершение

Distribution Channel Planning and Management: Why are They so Important?

At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles....
8 видео ((всего 46 мин.)), 1 материал для самостоятельного изучения, 1 тест
8 видео
Course Introduction5мин
The Importance of Distribution Channels5мин
How to Design a Distribution Channel5мин
Key Factors in Channel Management3мин
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 113мин
The Role of Distribution Channels in the Value Chain5мин
Who are the Main Participants in Distribution Channels?4мин
1 материал для самостоятельного изучения
Achieving Customer-Management Excellence in Emerging Markets6мин
1 практическое упражнение
Module 1: Graded Assessment14мин
Неделя
2
2 ч. на завершение

Distribution Channels and Their Evolving Landscape

At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing....
8 видео ((всего 47 мин.)), 4 материалов для самостоятельного изучения, 1 тест
8 видео
From Multi-Channel to Omni-Channel Distribution7мин
Channel Conflict, Cooperation and Competition5мин
The Nature of Trade Marketing6мин
Organizational Structure: Supply and Demand Strategies3мин
ECR & Category Management: Collaboration Initiatives6мин
What is the Future of Trade Marketing?3мин
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia8мин
4 материала для самостоятельного изучения
An Executive's Guide to the Internet of Things11мин
Three Rules for Buiding the Modern Retail Organization15мин
How Retailers can Improve Promotion Effectiveness3мин
Why ¨Crash Diets¨ Don't Work10мин
1 практическое упражнение
Module 2 Graded Assesment18мин
Неделя
3
2 ч. на завершение

The Retail Strategy and Marketing Mix

At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies....
9 видео ((всего 66 мин.)), 3 материалов для самостоятельного изучения, 1 тест
9 видео
What are the Different Types of Retailers?8мин
Understanding and Growing with your Consumer5мин
Retail Strategy and Sustainable Competitive Advantages6мин
Omni-Channel Retailing8мин
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6мин
Choosing the Right Product Assortment7мин
Choosing an Appropriate Price Policy and Promotion Strategy6мин
Choosing the Right Place for your Product to Shine7мин
3 материала для самостоятельного изучения
The Consumer Sector 2030: Trends and Questions to Consider13мин
What Really Shapes the Customer Experience2мин
Making Stores Matter in a Multichannel World11мин
1 практическое упражнение
Module 3 Graded Assessment14мин
Неделя
4
3 ч. на завершение

Retailing Without Frontiers: New Trends in Retailing

At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing....
10 видео ((всего 50 мин.)), 2 материалов для самостоятельного изучения, 2 тестов
10 видео
Choosing the Right Country to Grow Your Business3мин
What are the Different Types of Entry Strategies?4мин
How to Implement a Successful Franchising Strategy3мин
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6мин
The Emergence of Online Retail Channels6мин
Busting M-Commerce Myths7мин
What are the Future Trends in Online Retailing?4мин
Expert Interview: Iñaki Arrola, General Manager of Coches.com6мин
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More40
2 материала для самостоятельного изучения
Anatomy of a Digital Forerunner9мин
Busting Mobile-Shopping Myths5мин
1 практическое упражнение
Module 4 / Final Assessment24мин
4.3
Рецензии: 59Chevron Right

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Лучшие рецензии

автор: ACMar 17th 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

автор: AAAug 25th 2018

Great content. Best teacher of this specialization\n\nRelevant and timed questions with interactive key sessions

Преподаватель

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Maria Teresa Aranzabal

Professor
Marketing

О Международная бизнес-школа IE

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

О специализации ''Внедрение комплекса маркетинга'

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Внедрение комплекса маркетинга

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