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Вернуться к Channel Management and Retailing

Отзывы учащихся о курсе Channel Management and Retailing от партнера Международная бизнес-школа IE

Оценки: 991
Рецензии: 184

О курсе

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Лучшие рецензии


2 авг. 2020 г.

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.


16 мар. 2017 г.

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

Фильтр по:

51–75 из 184 отзывов о курсе Channel Management and Retailing

автор: Kodimela V

27 мар. 2022 г.

excellent to this way of teach ..i really enjoyed it

автор: TUYET D A

31 окт. 2020 г.

This course is really great for me! Thank you a lot.

автор: Thanh V C

21 окт. 2020 г.

It gives me a lot of knowledge. Thank you very much.

автор: Rudresh P

16 сент. 2020 г.

Good quality of education and content delivery

автор: Vibol M

16 февр. 2018 г.

very impressive course. make me very surprise.

автор: Blessing E A

8 апр. 2020 г.

I learnt alot about expansion and retailing .

автор: Abo O Y

26 окт. 2019 г.

It was a highly fruitful and excellent course

автор: Dee M

14 сент. 2016 г.

Great course - really useful insights

автор: Radheesh

22 авг. 2016 г.

Outstanding course. Excellent Faculty

автор: Tanay S

14 мар. 2019 г.

Great course . Thanks professor .!!

автор: Abdul H

15 мар. 2018 г.

A good Global perspective on Sales

автор: Antareep M

1 апр. 2020 г.

Superb learning. Great content.

автор: Ha V H

6 мар. 2018 г.

Great course!

Thank you so much!

автор: Youssef A R

30 июля 2017 г.

Very simple and easy to follow.


10 февр. 2021 г.

excellent course for students.

автор: Abhijeet A

23 дек. 2020 г.

Excellent and Knowledgeable !!

автор: Vasanth K D

29 янв. 2018 г.

Excellent course for Retailing

автор: Apurav H

26 мар. 2022 г.

very good learning expereince

автор: Presanna N

29 дек. 2020 г.

Great learning on retailing

автор: Daksh p

21 мая 2020 г.


автор: Ademilua O N

19 июня 2018 г.

Very articulate lecturer!

автор: royal a

21 мар. 2017 г.

better way of learning :)


14 июля 2021 г.

Well explanation. Super

автор: Vijay K P

9 дек. 2020 г.

Its a very nice course.


1 апр. 2021 г.

nice courses available