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Вернуться к Channel Management and Retailing

Отзывы учащихся о курсе Channel Management and Retailing от партнера Международная бизнес-школа IE

4.4
звезд
Оценки: 674
Рецензии: 131

О курсе

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Лучшие рецензии

MA

Aug 03, 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

AC

Mar 17, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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76–100 из 128 отзывов о курсе Channel Management and Retailing

автор: RUPESH K M

May 10, 2020

It was a nice revision of the concepts as I too teach Retail Management to MBA students. Great Efforts taken to compile the information at one place with good videos and reading material.

автор: J G

Mar 25, 2019

2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.

автор: Vijay S

Nov 09, 2016

I came across many new concepts and the articles shared were useful. However, It was not very challenging like Pricing Strategy - which is understandable. Nice course

автор: Himanshu K S

Jun 03, 2020

A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.

автор: Saurabh M

Feb 20, 2018

The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.

автор: Zeynep A G

Aug 10, 2020

Thanks to Professor Maria Teresa Aranzabal.

Everything was cool.

There could be more written tables/lists or charts.

And some subtitles were wrong

автор: Chinmay S

Jan 21, 2020

Lots of mistakes when looking at what instructor says & the subtitles which canbe a problem for some people.

Course content is pretty good.

автор: Anuj S

May 27, 2017

it was a really a great and useful course to do. Enjoyed the way the explain the things and specially the interaction with industry expert

автор: sagar v

Dec 22, 2017

Theory taught should be associated with examples, to cement the learning. That was the only thing that was lacking

автор: Julia F

Apr 09, 2020

Content is very interesting but it´s difficult to understand professor. Her English is too poor.

автор: Naincy G

Jun 03, 2020

A Course with all relevant insights about channel distribution and retail management

автор: Francois R

Aug 22, 2016

Not as complete as the two first courses of the specialization but still good.

автор: Eileen O

Jun 22, 2016

The instructor was hard to understand at times.

автор: Miguel J

May 09, 2016

A great course! Of course I will recommend it.

автор: Mohamed E

Jan 18, 2018

the subtitle didn't match with the Video

автор: Mohammad M

Jun 09, 2016

great course about distribution channels

автор: Rinchy

Jan 24, 2017

I love the interview parts.

автор: Ibeth J

Oct 18, 2019

Excellent professor!

автор: Archit A

Jun 15, 2020

Fantabulous Course

автор: Chukwu I I

Jan 30, 2020

Lecture was good

автор: Siddharth C

May 26, 2020

nice course

автор: KAUNG N S

Apr 19, 2016

awesome!

автор: parth s

Sep 30, 2018

nice

автор: Neha N

Oct 25, 2019

I found it a little difficult to follow the accent of the instructor, which is understandable considering that English isn't the native language of the instructor, but I would have appreciated if the translations given at the bottom of each video were accurate. Most of the translations couldn't pick up the difficult words that the instructor seemed to be pronouncing, which made it very hard for me to interpret what she was trying to say. Please check if it is possible to give more accurate translations to the students. The machine translations don't work very well in such cases.

автор: Jawahar S

Aug 10, 2019

The course has some good concepts on classifying retailers, distribution channels, and franchises, and on focusing on the customer needs; however, I expected more on par with the other courses in the mini specialization. Items that could be better are (1) Updated readings and examples later than 2015 since mobile and digital are moving so fast (2) More inspired quizzes and peer graded work. These seemed to be rote or simple questions (3) Coursera needs better transcriptions and to fix incorrect sections on all lectures