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Вернуться к Channel Management and Retailing

Отзывы учащихся о курсе Channel Management and Retailing от партнера Международная бизнес-школа IE

4.5
звезд
Оценки: 991
Рецензии: 184

О курсе

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Лучшие рецензии

MA

2 авг. 2020 г.

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

AC

16 мар. 2017 г.

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

Фильтр по:

76–100 из 184 отзывов о курсе Channel Management and Retailing

автор: soumitra k t

15 июня 2020 г.

best course till date

автор: Beisembayeva A A

14 июля 2020 г.

Intresting and easy!

автор: Prajwal G M

8 сент. 2020 г.

Wroth for marketers

автор: AMAN S C

23 мая 2020 г.

excellent teaching

автор: suraj k

14 мая 2019 г.

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автор: Sachin K

10 авг. 2021 г.

good to knowledge

автор: R V P

24 сент. 2021 г.

EXCELLENT COURSE

автор: Shulmit B

4 мая 2020 г.

Well articulated

автор: Richa B

21 авг. 2017 г.

Great experience

автор: Amani O A

28 окт. 2021 г.

​👍🏻👍🏻👍🏻

автор: Luis A D d F

23 янв. 2019 г.

Great Course!

автор: ANGELA D P B B

26 мар. 2021 г.

maravilloso

автор: Rakhi k

29 мар. 2019 г.

Well course

автор: Amit m

17 мар. 2019 г.

nice course

автор: Gabriel M

15 июля 2020 г.

Excellent!

автор: Ashish B P

16 мар. 2018 г.

Execellent

автор: Anis C

23 сент. 2020 г.

Excellent

автор: Arun K

19 июля 2020 г.

Fantastic

автор: SANKET N A

16 мар. 2018 г.

nice!!

автор: Aligulu

3 сент. 2017 г.

thanks

автор: ALGHANMI, R A A

28 мар. 2021 г.

great

автор: Md. R Q S

8 сент. 2020 г.

great

автор: Rami R

17 дек. 2019 г.

Great

автор: Gaytri B

18 февр. 2022 г.

good

автор: muntaha

13 окт. 2021 г.

good