Chevron Left
Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,156
Рецензии: 1,499

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

1276–1300 из 1,489 отзывов о курсе Маркетинговая аналитика

автор: Yugansh K

Aug 25, 2020

The informations and knowledge is so good about Marketing Analytics. I am Glad toknow about this.

автор: Aayushi s

May 25, 2020

being a marketing student this course helped me lot to understand and clear my marketing concept.

автор: Pararawendy I

Apr 23, 2020

Good course with a fun lecturer! A minor 'but': the numeric parts of it can be made more precise.

автор: Georgey K B

Jun 20, 2020

Really nice. So honored to study this Marketing analytics and excited to apply in the real world

автор: Snehashish M

Oct 26, 2020

Excellent Course with Workable insights into very important aspects of Marketing Analytics.

автор: Brenda X T A

Sep 05, 2020

Good! You will learn the basics of Marketing Analytics. I would recommend it for beginners.

автор: Shahrukh q

May 16, 2020

way of teaching of sir venkatesh is good. he was very humble and polite during all lectures

автор: Niranjan R p

Apr 11, 2020

content is good, but regression topics can be explained little more descriptive and simpler

автор: Tisha H

May 25, 2020

instructor is good but sometimes things show up on quiz that were not covered in lectures.

автор: Ruthvik S

May 09, 2020

the course was very nice and the tests were also effective enough to test our knowledge.

автор: Shreya P

Aug 29, 2020

Well, thought!! The teaching was very good. The information was innovative and useful.

автор: Jitesh M

Jun 06, 2020

Great course and learn a lot about market analytics and also the real time challenges.

автор: Ruban R

May 26, 2020

Great overview to marketing analytics and some key methodologies to implement them.

автор: Vijaya J

Aug 28, 2020

I really love the concepts touched in this course, basic yet quite significant.

автор: Suhani M

Apr 13, 2020

Really enjoyed the practical examples that the prof took us through the course.

автор: Anand S

Apr 28, 2020

Learnt a lot on Marketing Analytics and will try to implement it in real world

автор: Marianna F

May 16, 2020

I liked the course but I don't suggest it for a marketer at a beginner level.

автор: Nayan R B

Apr 22, 2020

The course is a basic yet powerful course to understand Marketing Analytics

автор: Trinh H T

Dec 01, 2017

Good for someone who is in the very beginning stage of Marketing Analytics.

автор: Sahil G

Jun 18, 2018

Should include more practical examples. Overall it was a great experience.

автор: Tajamul I

May 23, 2020

A quick journey through the world of Marketing Analytics. Nicely designed

автор: Manikant J

Apr 18, 2020

Well explained. The study material provided is brief and informational.

автор: 刘海硕

Sep 02, 2019

this course is really helpful for those who study marketing first time.

автор: Ram S

Apr 26, 2017

I liked this course very much. Best part of this course was assignment.

автор: Raja A

Aug 21, 2020

i have a concentration of teacher face and voice and also undestand