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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,156
Рецензии: 1,499

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

1376–1400 из 1,489 отзывов о курсе Маркетинговая аналитика

автор: Jayesh b

Apr 20, 2020

Where is my certificate

автор: DEVYANI R

May 12, 2020


автор: Anku P

May 06, 2020

Great starter course!

автор: Sagar H V

Jan 09, 2019

Enjoyed the course.

автор: Nikhil D H

Oct 28, 2020

really good course

автор: Deleted A

Oct 21, 2020

Have not completed

автор: L3MNXO

Sep 02, 2020

good one for sure

автор: Aditi S

May 10, 2020

Awesome loved it!

автор: Jorge P

Jan 04, 2017

Excellent teacher

автор: Gokul R

Aug 29, 2020

It's really good

автор: MOHAMED I E M E

May 30, 2020

very good couese

автор: Geraldine

May 02, 2020


автор: Phitcha P

May 01, 2020


автор: Anjali

Oct 08, 2020

It was amazing

автор: Muhammad F

May 20, 2020

Squash time :D

автор: Siddhant B

Apr 21, 2020


автор: Luis H M R S

Aug 27, 2018

Good Course.

автор: Snehil P

Aug 25, 2020

good course

автор: Somesh M

Jul 15, 2020


автор: Ammar A

Jul 04, 2020

thank you



автор: sourabh

Jun 18, 2020

Nice course

автор: suraj

May 03, 2020

good course

автор: Uyen H

May 22, 2020

I like it!

автор: 肖夏

May 01, 2020


автор: robinmourik

Nov 21, 2019

good one