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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,108
Рецензии: 1,479

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

1326–1350 из 1,472 отзывов о курсе Маркетинговая аналитика

автор: MANGPOR

Oct 07, 2020

teach so fast and don't have PDF for learning

автор: Edson J R C

Jun 23, 2020


автор: Lauran H

Apr 04, 2016

Excellent overview class! Highly recommend!

автор: Kaiquan M

May 24, 2020

good introduction to marketing analytics

автор: Md. S A Y

May 08, 2020

Effective course but difficult content.

автор: avaneesh k

Apr 28, 2019

More content would be more beneficial.

автор: Wipawan S

Apr 24, 2020

This is very useful course. Thank you

автор: Jaison M

Apr 13, 2020

Very good course . thanks to Raj Sir

автор: Rakhul N

Aug 28, 2019

Good Beginners course For Marketers!

автор: Hemanth R K

Feb 06, 2019

A good course on marketing analytics

автор: Arnab G

Jun 08, 2018

nice course explained in simple way

автор: Khammamettu N K

Aug 07, 2020

very informative , good instructor

автор: Supraja U

Jun 25, 2020

great course. Very well explained.

автор: Abhinav M

Oct 25, 2018

The concepts were well explained.

автор: pranay c

Jan 13, 2016

Good Topics and learnt the unkwon

автор: Hazrat M

Jul 27, 2020

Very good course and instructore

автор: smriti s

Jun 04, 2020

the course is good for beginners

автор: Syed M M G

Jan 22, 2016

Material could be more detailed.

автор: Dr. G G

Jul 19, 2020

Good and Interesting Course....

автор: Prachi B

Jun 25, 2020

good explanation in the videos.

автор: Jayshree R

May 29, 2020

A really very intuitive course.

автор: Anubhav T

Jul 06, 2020






автор: Adib A A

Jul 02, 2020

Very informative, very useful.

автор: rajat b

Apr 30, 2020

Amazing Course for a Beginner.

автор: Lanie T

Jun 28, 2020

very helpful I learned a lot.