Good theoretical knowledge. The program create awareness about Marketing analytics, The program could be improved with more detailed examples across different industry. It would be logical to have a part 2 where theory is applied for practical learning.

basic. Not advanced enough no real analysis to be done. no hands on activity

the whole course can be summarised with little more then the 3/4 fomula's cheatsheet + few slides +a bit of common sense.

The level is similar to a 1st year marketing major bachelor degree.

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

It is a good course and it develops my insight in marketing analytics which will help me in my further career in business area

It is a very knowledgeable course. I am extremely grateful to Professor Venkatesan for teaching this course of 'Marketing Analytics' and making us understand the concepts in a sequential manner. Thank you

It's my first contact with this discipline and I really appreciate that it's very friendly with beginners. They provide clear explanations and relevant examples to which one can easy relate, as the companies are well known to the public. Highly recommended for those who make their first steps under the marketing curtains

great course

a once in a life time experience for my career in marketing, the course was awesome, effective lectures and relevant test.

Very informative! Had to go over some videos a couple of times, especially when there were some equations involved. Professor is great and very engaging, quizzes and assignments really measured for understanding. Real case studies and examples. Highly recommended!

I really liked the way Prof. Rajkumar Venkatesan made the most toughest concepts easier to understand. And I will be really missing this course and its very addictive.

Learned WAY more than I could have ever hoped, my brain hurt a little at points, which I take as a great sign. I absolutely adored the professor, he's odd comic relief and rationalization of his environment was awesome.

Great Marketing Analytics Tools. I recommend it!

I learnt a lot about using analytics to measure your marketing efforts in order to make an informed business decision. The course was designed to ensure that one really grasps the essence of marketing analytics. Kudos to Raj and his team!

Mr. Raj's lecture is very understandable, course was very convenient and allows us to reset the deadline. i recommend this course.

Great learning experience and good exposure

The course was good and detailed made me understand basics of analytics.

course is awesome but it could be more analytical. more algorithms could have explained in addition to regression. Over all its good. waiting for my certificate

course is awesome and got a lot of interesting things

Great work By Raj and coursera team

Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career

Good luck Prof Raj

Useful courses thank you.

I’m very happy whit the thing I’ve learnt

Informative, entertaining, and well laid out course on the basics of marketing analytics and how to apply them in the real world to optimize resource allocation. Enjoyed it and learned a lot. Recommended!

great basic work to grow upon

Incredible