I learnt a lot about using analytics to measure your marketing efforts in order to make an informed business decision. The course was designed to ensure that one really grasps the essence of marketing analytics. Kudos to Raj and his team!

I like the course in general, but I think marketing analytics will have many more contents than this course contains. Also, some of the calculations in this course are hard to follow. I like the assignments.

Learned WAY more than I could have ever hoped, my brain hurt a little at points, which I take as a great sign. I absolutely adored the professor, he's odd comic relief and rationalization of his environment was awesome.

Great Marketing Analytics Tools. I recommend it!

I really liked the way Prof. Rajkumar Venkatesan made the most toughest concepts easier to understand. And I will be really missing this course and its very addictive.

The course provides good background information about marketing and basic analytics methods. But there are not many examples in each module and not enough mathematical explanation for each calculation.

a once in a life time experience for my career in marketing, the course was awesome, effective lectures and relevant test.

The course was good and detailed made me understand basics of analytics.

I am so impressed with this course! Professor Venkatesan explained the marketing concepts analytics tools, which previously were difficult for me to understand, in very simple terms and suing multiple relevant cases. Also I am very happy with how the quizzes are designed because they motivated me to keep trying until I understood the concept. The questions really tested my understanding and I was really grateful for that because I feel I truly learned. The only thing I hope could change, would be the feedback and grading system for the assignments. Understandably as it is an online course, I do not expect the Professor to grade and give feedback on them. However I would still appreciate if I could see any sort of feedback from faculty that would help me judge my performance on the assignment as well.

Excellent overview of introductory and foundational elements of marketing analytics. Nice balance of concepts and real life examples. Introduction but no deep dive into statistical concepts that underlie the analytics. Needs to be updated for how AI is impacting the use and quantity of data in these models.