Good explanation with a number of real-life cases.

A great course to start understanding the basics of analytics.

The professor's joke about the vegetables and squashes are very bad jokes and becomes very annoying as the class goes one. The numbers are old and should be updated. The content is very light and the application exercises are not very applicable in real life. Peer-reviews are so subjective... But i learned a few things, so not all bad I guess

Excellent course and very good explanation of the concepts.

I would suggest supporting the new terminology with more examples.

Too much maths. I nearly died. But I had fun. Thanks Raj, you're the best.

Best Course to learn Marketing Analytics...

Teaching was excellent and interesting.Professor taught from the basics of marketing analytics.

The course is really great! Had an awesome 5 weeks of learning. Truly worth taking and great learning experience. 10/10

Course is divide into 5 modules, and explain everything briefly.

Perfect course to refresh your acumen on media attributes, regression analysis and ROI varieties that influence the present age of marketing. Delivers on important components of marketing elements such as CLV, Brand Architecture management, casual research and lift calculations with real world experimentation for a thorough and sustainable understanding.

nice

Absolutely a wonderful and knowledgeable session. Anyone can learn from the real time examples and relate it to their marketing analysis.

The professor was great! Easy to understand. Loved how I could pause my course when I needed and resume anytime that was convenient to my schedule. I learned a lot about what it takes to make a good marketing decision. Hope to use what I learned in real life marketing experiments.

-Josephine Fermanian

Founder of Mother of Innovation

Was an excellent opportunity to shine myself and I thank the mentor and the Course ra platform for providing me a great opportunity to share your knowledge.

VERY USEFUL COURSE FOR MARKETING AND SALRS PROFESSINALS.

More content would be more beneficial.

I learnt a lot about using analytics to measure your marketing efforts in order to make an informed business decision. The course was designed to ensure that one really grasps the essence of marketing analytics. Kudos to Raj and his team!

I like the course in general, but I think marketing analytics will have many more contents than this course contains. Also, some of the calculations in this course are hard to follow. I like the assignments.

Learned WAY more than I could have ever hoped, my brain hurt a little at points, which I take as a great sign. I absolutely adored the professor, he's odd comic relief and rationalization of his environment was awesome.

Great Marketing Analytics Tools. I recommend it!

I really liked the way Prof. Rajkumar Venkatesan made the most toughest concepts easier to understand. And I will be really missing this course and its very addictive.

The course provides good background information about marketing and basic analytics methods. But there are not many examples in each module and not enough mathematical explanation for each calculation.

a once in a life time experience for my career in marketing, the course was awesome, effective lectures and relevant test.

The course was good and detailed made me understand basics of analytics.