May 11, 2020
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
May 08, 2020
This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
автор: Ai N Z•
May 19, 2020
Requires a bit of fundamental understanding of statistics to understand and follow better with the course. Some concepts are a bit difficult to understand fully while the math part is rather straightforward and simple.
автор: Preema S•
Aug 29, 2020
Really interesting and practical insights gained through this course in the marketing arena! The real life scenario from the specialists shared is very interesting in terms of the applicability of analytics concepts.
автор: Foivos A T•
Jul 18, 2020
The course describes very well the quantitative aspect of marketing. I have learned how to calculate brand equity , Customer Lifetime Value (CLV) , how to design marketing experiments and perform regression analysis.
автор: Golda N M•
Jul 18, 2020
The course was amazing to take part in. Learnt a lot and was challenged throughout the lessons. The facilitator was very engaging. I would however reccomend shorter modules each week to ensure maximum concentration
автор: SAMED B•
Jun 05, 2020
Thanks, it made me think in different aspects. However, I don't like how the assignments operated. It is so easy to cheat someone's assignment and someone even cheated my assignment. It was not a nice experience.
автор: Vipin k•
May 16, 2020
Proffessior is really nice and got so much information here. Loved the course although it could be more centric to brands and there should be more case study i feel. But it's fine overall it's great learning.
автор: Tam N•
Apr 06, 2019
I like the course in general, but I think marketing analytics will have many more contents than this course contains. Also, some of the calculations in this course are hard to follow. I like the assignments.
автор: Marcus F•
Jun 14, 2020
A useful course which answered most of the basic questions I had before entering this course. I like the assignment & quiz segments as well, which allowed me to internalise the concepts that were taught. :)
автор: Oliver W•
Jan 07, 2018
Raj is an entertaining and knowledgable teacher who made this course easy to understand and enjoyable. He uses real world examples and introduces a number of skills, which have inspired me to study further.
Sep 24, 2016
Very interesting, very interactive course. I have learnt a lot of new concepts in marketing analytics and it accentuates my willingness to continue my learning in this area. Thank you for the great content!
автор: SENTHILKUMAR R•
Aug 09, 2020
Good course. I liked it. This is my first course in online. I had good learning during covid 19 pandemic. Thanks to Mr.Rajkumar, University of Virginia and Coursera platform to do this course successfully
автор: Tanya S•
Aug 11, 2019
Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process
автор: Stuti G•
Apr 25, 2020
This is a great and engaging course to learn about brand equity, brand architecture, CLV, marketing experiments and regression analysis. However, not a complete guide for marketing analytics.
автор: Bruno M A M R•
Jan 09, 2017
It's a very interesting course. demands study and it has some real life examples that may be really useful. Nevertheless, it could work on more actionable tools for the daily management.
автор: Sathish P•
Jun 22, 2017
The course gives a very good outline to the basics of marketing analytics and its applications. Not time consuming and application oriented. Would recommend it definitely for starters.
автор: dhruvi s•
Jun 02, 2020
I feel the concepts taught are insightful but the professor was not able to convey them properly. I had to google / watch additional Youtube videos in order to get the concepts clear.
автор: Harinee R•
May 05, 2020
This is a tedious course with real hands on experience. Kept me on toes with challenging concepts and quizes. Great and challenging experience on the whole. Thank you very much Raj!
автор: Jingyun L•
Jul 31, 2020
It would be better if prof can provide more updated (it is 2020 now) practical (some lecture is just a brief introduction, I would like to learn more about how to use it) knowledge.
автор: Ashish A•
Jul 26, 2020
Its a nice course where we get insight about different strategies used in marketing to calculate sales and how to increase the sales using previous data with little bit of formulas.
автор: Ong T G K•
Sep 11, 2020
The Professor is very humorous and the content is very close to the topic and very useful, practical for audiences. The given examples are quite clear and easy to understand.
автор: Amanda R•
Aug 31, 2020
super effective ways of learning with raj. Clear explanation and to the point. Helpful quiz and examples through out the course. maybe less peergraded assignment be great.
автор: Anoop K N•
May 28, 2020
Very good Course In Marketing Management. Covers all analytical aspects of marketing with real world examples. A must do course for someone who want to practice marketing.
автор: Maryam N•
May 08, 2020
The Materials of this course were good and somehow new; however, the professor's method of teaching was weird! maybe he thought the average age of the audience is 18-20!!
автор: Bonaventura R B•
Jun 11, 2020
Great tutor and topic. I think a few words can be enhance with daily example like regression calculation. Overall it was great experience to be here. Cheers to vegetable
автор: Marcelo R C•
May 30, 2020
I'm giving it 4 stars because there are parts that seemed a little bit rushed. The course could have accomplished much more if some details were explained in more depth.