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Вернуться к Intro to International Marketing

Отзывы учащихся о курсе Intro to International Marketing от партнера Университет Ёнсе

Оценки: 908

О курсе

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Лучшие рецензии


11 мая 2020 г.

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.


12 сент. 2017 г.

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

Фильтр по:

126–150 из 220 отзывов о курсе Intro to International Marketing

автор: Conie M

26 апр. 2021 г.

The topics are well discussed.


12 мая 2021 г.

insightful intro in marketing

автор: Ramil N

14 дек. 2020 г.

It was an interesting course

автор: E01200955-HARIDHARAN.S B

10 сент. 2020 г.

Nice to see help to use full

автор: vijaya m

8 сент. 2020 г.

Great experience of learning

автор: Ratin R

6 июля 2020 г.

That course was really great

автор: Aymerick A

10 апр. 2017 г.

Really good view of markting

автор: Marina K

26 мая 2021 г.

Like this course and lector

автор: Aphinya J

8 нояб. 2020 г.

good! i love the professor~

автор: JASHLIN K

1 окт. 2020 г.

Great Learning Experience.

автор: Benjarat P

15 апр. 2020 г.

This course is so amazing.

автор: Ait k M

11 нояб. 2021 г.

Nopi just eyes meet eyes

автор: Vignesh.D

11 нояб. 2019 г.

The contents are amazing

автор: Eunice M F

13 февр. 2021 г.

Thank you very much.

автор: sushil k

18 июня 2020 г.

every thing was good

автор: Victor N

28 янв. 2022 г.

Such a good teacher

автор: Mahdi T C

4 мая 2018 г.

i love this course

автор: Aris G

18 мая 2016 г.

Highly recommended!

автор: Ricardas R

30 янв. 2021 г.

Very good teacher!

автор: Gangone R

17 июня 2020 г.

very useful course

автор: Ms. M T K N

8 апр. 2019 г.

It is pretty great

автор: Yevhen S

7 февр. 2019 г.

Interesting course

автор: Adriana E

28 июня 2016 г.


автор: Zeilanni D G

11 нояб. 2020 г.

insightful course

автор: Abdul S A

19 дек. 2019 г.

insightful course